Backlinks are important for SEO and driving organic website traffic and leads. However, link building is the second-most challenging SEO task for businesses.
An easy way to build high-quality links faster is through link insertions. This strategy helps you naturally acquire relevant, high-quality backlinks for your website, which Google loves. You get your link added to an already published, indexed, and ranked page. So, you can expect quicker results.
You don’t have to wait for Google to index a brand new guest post you contributed to a website, helping you save the time, resources, and costs of creating and publishing a fresh post.
So, let’s find out how to do link insertions to improve your website’s search ranking positions for your target keywords.
What Are Link Insertions?
Link insertions are a prominent link building strategy where you insert your backlinks into an existing piece of content on a topically-relevant website.
As you select a domain relevant to your niche and topic, link insertions are also known as “niche edits.”
Types of Link Insertions in SEO
There are three common types of link insertions in SEO that include:
- Brand mention link insertions: You find high-quality websites or content pieces that have mentioned your brand without a link back to you. Reach out to them and ask for a link addition to your brand mention.
- Product or service mention link insertions: When a website links to your product or service, you can request them to link back to relevant landing or product pages on your website.
- Resource link insertions: You create and publish evergreen skyscraper content, pillar posts, case studies, infographics, and study reports related to your niche. Reach out to websites with suggestions to add your resource to a relevant article or page on their site, where your content can provide value.
How to Get Link Insertions to Boost Your Search Rankings Effectively
Here is the step-by-step process to do your link insertions in other reputable websites for greater link juices and higher ranking potential:
1. Find the right websites to target
When finding your target websites for link insertions, consider the following points:
- Check out the website’s key metrics such as DA 40+, DR 40+, and monthly traffic 1K+.
- The sites should have high-quality content.
- Check the site for topical relevance using Ahrefs. Explore what keywords they rank for and ensure those keywords are relevant to your niche.
- Analyze their search engine rankings for all pages. If the website has 1K+ pages but only 100 pages rank on Google SERPs, it is not wise to insert your links in that website. You should find websites with a good ratio of web pages ranking in the SERPs and driving traffic to the website.
- Look at the organic traffic growth chart of the target website. It should not showcase a major downfall after any link update, and there should not be steap highs/lows in the traffic graph. A website with gradual traffic growth is what you should aim for.
- Conduct an overall backlink analysis of the website. Analyze the relationship between DR, backlinks, referring domains, and traffic metrics.
For example, the Ahrefs report below shows that the site has DR 88 and 3.2M backlinks, but their traffic is just 3.3K. These metrics are all suspicious (likely highly-manipulated) and the site is a red flag you shouldn’t ignore.
- You should also look into the website’s list of referring domains. For example, though the website in the example above has 18.2K referring domains, most of their links come from limited domains, all of which are low-quality websites with low DR 0-20 and little or no traffic.
80% of their backlinks are from sites with DR 0-9, which clearly suggests they are using link farms and other malpractices to build links.
You should not do link insertion in such websites.
- The website should not host irrelevant categories of content. For example, if the website is about digital marketing, it should not cover topics related to gaming, CBD, or health. You should choose niche-specific websites for link insertions.
- The website shouldn’t have too many ad pop-ups to distract users.
2. Analyze the target website’s guidelines and content
Once you’ve got a website that pass all the quality checks mentioned above, check out their writing style, blog topics, and link insertion or guest posting guidelines.
Look at their existing content, identify broken links, or find opportunities where your resource can add value to their content and be helpful to their readers.
Most link builders find success in inserting links to resources like:
- Original data and research reports
- List of statistics
- Infographics
- Evergree pillar content
- Whitepapers
- Videos
3. Find a relevant post on the target website to add your target link
Research their blog for articles relevant to your link-worthy resource. For example, if you wnt to build links to your free productivity tool page, look for listicles related to business tools or articles that help users boost their productivity on the target website.
Here’s an example of a good post for your link insertion:
4. Reach out to the target website
Once you’ve identified the website and article/page for link insertion, the next step is to do link building outreach. For this, you need to find the email of the article’s author or the website’s owner or editor.
Send a personalized email, explaining why your resource is link-worthy and how it will add value to their piece. Also, suggest the section/heading in which your resource link will fit well.
Negotiate terms for link insertion. Some websites will demand a small payment or a link exchange for inserting your link into their content.
5. Optimize content and anchor text for link insertion
Include a short snippet with copy, anchor text, URL, and link placement details to make it easy for the target website to insert your link into their content.
To find the right placement for link insertion, you can use AIPRM for ChatGPT Chrome extension. Install it. Set “Topic” as “SEO” and Activity as “Link Building.” Then, click on “Add Link to Article.”
For example, let’s try to insert link of our blog post, “benefits of link building” in the Yoast SEO article on, “What is link building?”
Now, select a paragraph where our link will fit naturally. For example, the one below, which talks about why we build links (indirectly, benefits of link building):
Copy this para and add it to ChatGPT. Add your target URL (for which you want to build links) above the paragraph.
ChatGPT will give you a suggested change in the existing content on Yoast SEO article to insert your link into their article.
You can tweak the suggested output to ensure your link insertion is contextually relevant and request the change in your email for link building outreach.
The goal is to offer value to the audience of the target website to increase the chances of getting your link accepted by the editor or publisher.
6. Take follow-ups till the publisher/editor is satisfied
Remember, follow-ups are key to getting responses for your link insertion requests in SEO. That’s because professionals receive hundreds of emails per day and they’re likely to miss a few here and there.
Be willing to make changes if your submitted/suggested text doesn’t meet the requirements of the editor. Be polite and friendly.
Focus on building long-term relationships with high-authority websites for smooth and regular link insertions to build high-quality backlinks that boost your SERP rankings.
Link Insertions: Do-It-Yourself vs. Hire an Agency
You have two options to do link insertions. You can either do it yourself or hire a team to take care of the entire link insertion process for your SEO success.
1. Do link insertions yourself.
If you decide to do it yourself, you’ll need to research websites, target articles, and the right text to insert your links. You’ll also need to work on building partnerships with topically-relevant websites with high DA, DR, and traffic.
If you aren’t sure about doing link insertions the right way, go to the experts as irrelevant and spammy link insertions can count as link spam and get your website penalized by Google. It’s a big risk to take.
2. Hire a reputable agency for link insertions and relax
When you hire a reputable link building agency to do link insertions fro you, you get:
- Experts with the right knowledge, network, and resources
- A wide variety of partnering publishers and websites
- The ease of locating relevant content pieces to add your links to
You can sit back and relax while experts build profitable links for your website from existing high-quality content pieces on reputable websites.
Ready to Leverage Link Insertions in Your SEO Strategy?
Link insertions can be a game-changer in your SEO efforts. They help you acquire quality backlinks faster and more efficiently.
By inserting your links into existing, well-ranked content, you bypass the usual waiting period for indexing and ranking, which can save you both time and money. But remember, success in link insertions requires a strategic approach, from identifying the right websites to negotiating the placement.
Ultimately, the choice between doing it yourself or hiring a link building agency depends on your expertise, resources, and goals. If you have the time and knowledge to execute a solid link insertion strategy, the DIY approach could work well for you. However, if you’d rather focus on other aspects of your business, hiring a reputable agency might be the smarter move.
Connect with our experts to outsource your link building campaigns.
