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White label link building services for agencies in 2024

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Link building is an integral part of SEO and a key Google ranking factor. However, building backlinks is a slow process, one that most don’t have the patience for.

That’s probably why 74.3% of SEO professionals pay for link building, according to an Authority Hacker survey. The survey also found that experienced link builders can help build links 49% cheaper.

That’s a good argument for using white label link building services.

As an agency, you can outsource link building to experts and deliver quicker and better results to your clients without hiring professionals in-house.

Let’s dive into more benefits of white label link building in SEO and learn how to choose the right service provider. 

What is White Label Link Building and How Does It Work?


White label link building in SEO is a service where a specialized link builder or link building agency handles the entire link building process for another agency under their brand name.

Think of it as hiring experts to help you acquire high-quality backlinks for your clients while you maintain a seamless experience for your clients.

The white label link building service provider gives you client reports with your agency’s logo and branding. They do the work; you take the credit.

Seems unethical? It’s not. 

It’s a legitimate service that many agencies provide and is completely ethical. Think of it as delegating part of the work, while you bring in clients and manage client relationships.

Now that you understand what it is, you may be wondering why agencies use white label link building services. Why won’t you have in-house link building experts to work on client projects?

Let’s cover that in the next section.

Why Should You Use White Label Link Building Services for Your Agency?


For building backlinks, you often need to rely on industry connections, which take time to build. As an agency, you may have clients from multiple industries and you may not have enough industry connections to cater to all your clients’ needs.

Outsourcing link building helps you get quick results as you can partner with service providers that specialize in specific industries. But that’s not all that white label link building services offer.

Let’s take a look at some of its other benefits.

  • As an agency, you may be offering multiple services, not necessarily link building. By outsourcing, you can get access to specialized link building experts who do this full-time.
  • Hiring link building professionals in-house is expensive, especially if it’s just one of the many services you offer. Outsourcing is the more cost-effective alternative.Outsourcing benefits
  • Specialized link building service providers have well-established industry connections and sources that can help you get high-quality backlinks for your clients.
  • Working with companies who specialize in link building helps you get much quicker results than you would if you did it in-house and started from scratch. 
  • White label link building services offer scalable solutions to help you meet your clients’ growing link building needs.

How to Vet a Link Building Company for White Label Link Building Services


There are many risks involved in working with a white label link building service. Partnering with myriad agencies and freelancers claiming to build cheap and quick backlinks can cost your reputation due to low-quality links from link farms or link spams.

That’s why, it’s important to thoroughly vet the white label link building service provider before you choose to work with them.

1. Check the link building services they offer


Opt for a full-service agency that takes care of link building end to end, from strategy to execution.

Also, see which link building tactics the agency uses. If an agency uses ethical tactics like guest posting and niche edits, then it’s fine. However, if an agency doesn’t disclose its tactics, then that’s fishy.

 Full-service transparency


2. Analyze past track record and client reviews


Check for success stories and case studies on the agency’s website to assess the kind of results they’ve delivered for clients. Be wary of agencies that don’t show actual numbers, just qualitative proof of performance.

Also, see what the clients have to say about a company and its services. Did they get a high ROI? Did they love working with the team? Randomly verify the identity of reviewers to ensure there are no fake reviews or testimonials.

Client testimonials
Don’t just rely on customer testimonials on an agency’s website. Go to trusted online review platforms like TrustPilot and check the ratings and reviews there as well.

3. Assess their link quality assurance metrics


Trusted white label link building service providers will usually have some quality criteria. They may, for instance, assure links from websites with a minimum domain rating. Or, they’ll disclose their high-quality link building practices.

For example, we send you all link placements (target URL with DR + link insertion copy) for approval before actually placing your client links on our network websites.

Quality criteria

4. Check the quality of backlinks pointing to the agency’s website


Claiming to be an expert in link building is easy, but proving your mettle is hard. That’s why you should check each agency’s backlink profile and assess if they are as good as they claim.

Use a tool like Semrush or Ahrefs to conduct a backlink audit and assess the quality of backlinks pointing to the website.

Backlink audit
Domain links
UR vs DR

5. Ensure they make realistic claims


The ultimate test of credibility for white label link building services is the feasibility of the claims the agency makes.

If they claim to build hundreds of high-quality backlinks per month for a low cost, you can be sure that it’s either a link scam or they build low-quality links.

Transparency about the tactics the agency uses to build backlinks is equally important. Trusted agencies will gladly disclose their high-quality link building practices.

If an agency showcases the authoritative websites it has helped clients get links from, even better. This shows that it follows ethical practices and is happy to boast about past achievements.

Here are some other red flags you should avoid:

Red flags

6. See if their white label link building package price fits your budget


Till now, we’ve discussed how to vet an agency to ensure you work only with the most trusted ones. One problem, however, is that most top agencies charge a bomb. 

So, your job becomes even more difficult as you not only have to find a credible service but also one that fits your budget.

Some companies charge per link, while others charge a monthly fee for a fixed number of links per month. It can cost $200-$1,500 per link, depending on the industry, link quality, and traffic the referring site can provide.

A good campaign budget is $5,000–$20,000 per month.

Compare the cost per link and link quality offered by different agencies to do a fair comparison. Pick the agency or service provider that fits your budget and offers value for money.

Let Us Help You Build High-Quality Links for Your Clients Faster!


If you serve clients from multiple industries and don’t have the required in-house resources, hiring white label link building services is a great option.

Find a trustworthy service provider you can work with on an ongoing basis for various clients and link building needs. Long-term contracts can also help you negotiate better prices.

This way, it becomes cost-effective while ensuring you meet client demands.

If you’re looking for a trusted long-term link building partner, our agency stands out:

  • Trusted by 150+ brands for premium link building services
  • High-quality backlinks that help your clients rank for high-converting keywords
  • Link insertions in relevant articles only
  • Your approval before final link placements
  • Unbranded progress reports that you can share with your clients
  • Monthly review calls to help you track the progress of each of your client projects with us

Hire us as your white label link building service provider and deliver extra to your clients with less effort. Book a call with us today!

Renu Sharma

Renu Sharma has been in the content marketing and link building business for a solid decade. She has worked with industry giants, renowned agencies, and influencers, making her a true authority in the field.

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