Link building outreach emails are an important part of the link building process as they help you connect with potential link partners and gain guest post opportunities.
Sending backlink request emails is a simple and cost-effective way to do link building outreach as all it costs is time and effort. You can save both by using the right link building email outreach templates to design high-converting emails quickly.
However, getting people to respond to cold link building emails is challenging.
According to a Woodpecker study, even emails with an advanced personalized comment have a response rate of 17%. Analysis by QuickMail reveals that only the top 25% of campaigns get a response rate of 20% or more. It doesn’t look promising, right?
Don’t worry, we’re here to help. In this post, we have curated a list of link building outreach email templates that have got us a ~20% response rate. Check them out.
10 Link Building Email Outreach Templates for Different Purposes
This is not just another list of outreach email templates. We have hand-picked these link building email templates based on years of experience and experimentation with different formats.
We have tested numerous email templates over the years and these select few are the ones that have got us the highest response rates. Customize these according to your needs and get the best results from your link building strategies.
Let’s get started.
1. Guest post email outreach template
Use this short and sweet email template to pitch a guest post idea with a backlink request on topics related to the site that their target audience might be interested in.
When you write your guest post, follow the site’s writing style and focus on building long-term guest posting partnerships. This strategy will help you generate quality backlinks for your own blog and improve your search engine rankings.
2. Broken link building outreach template
Find broken links on other sites and contact the site owner to replace the broken link with a link back to your resource page or a similar article on your site. Ensure your page offers valuable information relevant to the target page when you ask the siteowner to insert link.
3. Link partnership pitch template
Use the below backlink outreach email template to build backlinks to your high-quality content from existing content on other sites. Ensure the sites you choose have a high DA and DR, and they rank well on the search engines.
4. Backlink outreach template for unlinked brand mentions
If you see a blog post or a guest post where the author has mentioned your brand or product without linking back to your website, you can use this email template to claim a backlink on that brand mention.
5. Resource page link addition to a blog post template
The outreach email template below is quite effective in helping you build backlinks to your recently published articles in a mutually beneficial manner. You can offer the site owners a link back from your website or free resources or tool credits.
6. Template for link insertion of a worthy resource/asset
Here is one of the most effective email templates for building links to your blog post from relevant content pages on the internet:
7. Testimonial link building email template
Is there a product or service you love? Provide them with your honest feedback that could help them attract potential customers. You can send them a backlink request in exchange for showing their product in a positive light for social proof.
8. Link building template when you’ve already linked to their site
Have you linked to a site’s great resource in your recent article or blog post? You can use it to pitch a backlink request from the site owner for a high-quality article you recently wrote on a relevant topic.
9. Infographic syndication outreach template for link building
Use this cold email template to syndicate an infographic you created after thorough market research. Ensure your infographic hosts new data on an interesting topic along with your company name and contact information.
There are chances many sites would be happy to add your infographic to their recent articles on related topics.
10. SaaS tool list inclusion email outreach template
SaaS link building outreach emails are different from regular outreach emails. You need to highlight your SaaS product in a positive light to encourage editors to promote it in their site articles and pages.
Link Building Outreach Tips to Ensure Your Campaign Works
Follow these key rules to ensure your link building campaigns deliver great results – high-quality links, improved rankings, and more traffic.
- Create and publish exceptional content that publishers would love to cite. Ensure it is up to date.
- Pitch guest posts and resource page links that add value to the target website.
- Never mass-email a long list of potential partners with a link building email outreach template. It’s spammy and won’t get you results. Personalization is the key to evoke genuine interest.
- Double-check the DA, DR, traffic, and topical relevance of the target site before you pitch them for backlinks or guest posts.
- Don’t do fake flattery in your outreach email. It doesn’t work. Instead, do your homework to personalize messaging.
- Send a follow-up email once or twice respectfully. Don’t be pushy though.
Supercharge Your Link Building Efforts with These Outreach Email Templates
These are some of our top link building email outreach templates we’ve perfected after years of testing. When used properly, they will get you similar responses and conversions.
Remember, the key to success lies in personalization.
If you need more help with your link building or SEO strategy, our experts will run a tailored campaign for your website and get you backlinks from top websites within your niche.
Invest in our link building services to build a solid link profile for your website and boost your search engine rankings. Book a call with us today!
