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The Ultimate Link Building Software Showdown You Can’t Miss

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Link building is an important part of SEO because the number and quality of backlinks your website has directly impacts your search rankings.

However, building high-quality backlinks takes time and effort.

You need the right link building software solutions to audit your link profile, identify new link opportunities, and track results.

Some tools like Semrush and Ahrefs offer multiple use cases in link building, while others like SalesQL cater to specific purposes.

In this list of the best link building software tools, we’ll brief you about 12 such tools, explaining their features, use cases, and pricing.

Let’s get started.

The Top Link Building Software Solutions Compared and Reviewed


Our list of the top link building software solutions is based on first-hand experience and research. We’ve tried and tested all of the tools on this list for different steps in our link building process.

Before we discuss the tools in detail, here’s a quick overview of their standout features:

Link Building Software

Let’s explore what makes each of these link building software tools worthy of being featured in our list, in detail.

1. Ahrefs


Use case: Finding link opportunities

Ahrefs is our go-to tool for various aspects of link building and SEO.

We use it to find new and lost link building opportunities, which is the first step in the process.

It helps us find websites that link to our competitors’ websites but not to ours. We use that list for outreach purposes by suggesting better and more comprehensive resources to them as a replacement.

We also use Ahrefs for broken link building, as it helps us quickly find broken links on multiple websites for specific keywords.

Using Ahrefs for Link Building                                                          Source

Key Features


  • Finds unlinked brand mentions
  • Uncovers broken link building opportunities
  • Helps filter websites by domain authority and other criteria
  • Identifies guest blogging opportunities



  • Lite: Starts at $99 per month
  • Standard: Starts at $199 per month
  • Advanced: Starts at $399 per month
  • Enterprise: Custom pricing, only annual plans

2. BuzzSumo


Use case: Content analysis and competitor backlink analysis

BuzzSumo is the perfect tool for analyzing the content strategies of your competitors and finding link building opportunities.

We use it to discover content pieces that get the most engagement and backlinks. We, then, use the Skyscraper technique to create better content and try to get backlinks by offering our content as a replacement to websites that are linking to our competitors.

BuzzSumo for Content and Backlink Analysis                                                       Source

Key Features


  • Helps find trending and relevant topics in a niche
  • Lets you analyze competitors’ top content with the most backlinks
  • Monitors competitors’ brand mentions and content



  • Content Creation: $199 per month
  • PR & Comms: $299 per month
  • Suite: $499 per month
  • Enterprise: $999 per month

3. Semrush


Use case: Backlink analysis and link audit

Semrush helps us conduct a comprehensive link audit and vet websites for our link building efforts. After all, it’s important to ensure that we build backlinks only from trusted and reputable sites.

In our experience, Semrush provides some of the most comprehensive information about a website’s backlink profile. Check it out.

Semrush: Backlink Audit                                                         Source

Key Features


  • Helps conduct detailed backlink audits
  • Offers comprehensive backlink analytics
  • Enables bulk backlink analysis
  • Has a backlink gap analysis tool
  • Helps find link building opportunities and prospects



  • Pro: $129.95 per month
  • Guru: $249.95 per month
  • Business: $499.95 per month

4. Majestic


Use case: Detailed backlink data

While Semrush provides standard metrics and reports for backlink analysis, Majestic is known for providing alternative data and analysis. It has created unique metrics to analyze backlinks, such as trust flow and citation flow.

If we want to conduct a more extensive audit of a website’s link profile, we use this link building software along with Semrush.

Majestic: Detailed Backlink Analysis                                                     Source

Key Features


  • Conducts detailed backlink profile analysis
  • Offers unique data and metrics for analyzing backlinks
  • Helps vet prospects for building high-quality backlinks



  • Lite: $49.99 per month
  • Pro: $99.99 per month
  • API: $399.99 per month

5. Moz


Use case: Website authority and quality check

Moz is the most reliable tool for checking the domain authority of any website. It assigns domain authority, page authority, and brand authority scores and provides historical trend data for the same. 

We use it for quickly checking the authority of potential guest posting and link building partners.

Moz: Website Authority Check                                                   Source

Key Features


  • Helps assess a website’s authority
  • Assigns various authority scores
  • Provides historical trend data for domain authority



  • Standard: $99 per month
  • Medium: $179 per month
  • Large: $299 per month
  • Premium: $599 per month

6. SalesQL


Use case: Finding emails from LinkedIn profiles

After identifying the websites we want to build contextual links from, the next step is to find contacts we can reach out to with a pitch.

We use SalesQL to find email addresses of websites’ contact points through their LinkedIn profiles. This email finder delivers 80% accurate email information, based on our experience.

SalesQL: LinkedIn Email Finder                                                    Source

Key Features


  • Finds email addresses from the LinkedIn profiles of prospects
  • Exports contact data to a dashboard to build email lists
  • Offers easy options to transfer or download email lists



  • Free: 50 credits per month
  • Starter: $39 per month
  • Advanced: $79 per month
  • Pro: $119 per month

7. ListKit


Use case: Finding bulk emails of our potential link building partners

ListKit is a contact database that we sometimes use to find email addresses and phone numbers of specific leads. Instead of finding contact information for one contact at a time, this helps extract contact data in bulk. 

We use specific filters to find a list of prospects who match our criteria and buy their contact information for a nominal price.

ListKit: Bulk Contact Finder                                                     Source

Key Features


  • Has advanced search filters to find B2B leads
  • Offers accurate contact information for leads
  • Allows you to export contact data in bulk



  • Professional: $79 per user per month
  • Scale: $179 per user per month

8. ZeroBounce


Use case: Reverifying contact data for our link building outreach campaigns

When running outreach campaigns, it’s important to reach the right people and not spam anyone by mistake. That’s why we like to double-check contact data and maintain an accurate email list before we start our link building outreach.

We use ZeroBounce for this purpose.

It’s a great email validation tool that helps us remove fake or invalid email addresses from our lists to maintain clean lists.

ZeroBounce: Contact Data Verification                                                          Source

Key Features


  • Offers 100 free email verifications per month
  • Verifies emails with almost 99% accuracy
  • Boasts complete data security during email validation
  • Performs bulk email validation quickly



  • Email validation tool’s pricing starts at $18 per month for 2,000 emails

9. Smartlead


Use case: Link building email outreach and lead nurturing

We’ve tried several outreach tools over the years, but Smartlead remains one of our favorites. Once we are done selecting and vetting the websites that can be potential link partners, we conduct cold email outreach using this tool.

It allows us to manage unlimited mailboxes from one unified inbox and lets us send unlimited warmup emails. We can tag leads and segment them into various categories based on their responses, or lack thereof.

Smartlead: Email Outreach & Lead Nurturing                                                   Source

Key Features


  • Boasts high email deliverability and spam prevention
  • Enables automated email follow-ups and replies
  • Has a unified inbox to manage multiple mailboxes



  • Basic: $39 per month
  • Popular: $79 per month
  • Pro: $94 per month
  • Custom: Price on request

10. Instantly.ai


Use case: For email outreach

Instantly.ai is another email outreach tool that we’ve tried and loved. We used it to send automated warmup emails to prospects and got great response rates.

It also provides detailed email analytics and suggests when to send follow-ups. We especially like that it’s easy to set up and makes email outreach a breeze.

Instantly.ai: Email Outreach Automation                                                      Source

Key Features


  • 600+ cold email templates and 50+ Docs and SOPs
  • Automated warmup emails with high deliverability
  • Inbox rotation for multiple sending accounts



  • Growth: $37 per month
  • Hypergrowth: $97 per month
  • Light Speed: $358 per month

11. Pitchbox


Use case: Prospect search and outreach

Pitchbox is an all-in-one link building outreach software solution that helps us find contacts and reach out to them. We’ve used it for both prospecting and outreach, and we love the fact that it combines both into an integrated workflow.

Unlike generic outreach tools, Pitchbox is designed for link building, which makes it more specialized.

It integrates with Majestic, Semrush, Ahrefs, and other SEO tools, which allows us to see SEO metrics right from the Pitchbox dashboard.

Pitchbox: Link Building Outreach Solution                                                              Source

Key Features


  • Allows advanced targeting and link prospecting
  • Enables smart outreach and follow-ups
  • Has predesigned outreach templates to scale outreach efforts
  • Lets you create skill-based workflows for your team
  • Provides detailed insights and reports, including white-label reports



  • Professional: Starts from $550 per month for 5,000 outreach emails
  • Enterprise: Starts from $1,500 per month with custom plans

12. SEOptimer


Use case: Analyze acquired backlinks

SEOptimer’s tool for monitoring backlinks is useful in the last step of the link building process — analyzing the quality of the acquired backlinks. 

We use it to regularly analyze the health of our link profile and the quality of recently acquired backlinks. It also helps us track the changes in our link profile, such as new links and lost links.

However, please note that this feature is not available separately, so you need to buy one of SEOptimer’s paid plans to access this feature, along with many others.

SEOptimer: Backlink Monitoring Tool                                                     Source

Key Features


  • Tracks new and lost backlinks for your or your competitors’ websites
  • Allows you to set up alerts for changes to your link profile
  • Provides detailed backlink data to analyze the quality of backlinks
  • Offers both domain-level and link-level metrics



  • DIY SEO: $19 per month
  • White Label: $29 per month
  • White Label & Embedding: $59 per month

Stop Wasting Time! Automate Your Link Building with These Link Building Software


There you have it — our top picks of link building software solutions you can use for building backlinks to your website.

Make sure you consider the use cases, features, and pricing of each of these tools to choose a mix of tools that deliver the best results at minimal cost.

Have you used or are using any of these link building tools? Tell us your favorites in the comments below.

If you’re struggling to build high-quality backlinks for your website, outsource your link building project to our experts. We’ll do the heavy lifting for you while you sit back and watch your referring domains, traffic, and website authority soar!

Renu Sharma

Renu Sharma has been in the content marketing and link building business for a solid decade. She has worked with industry giants, renowned agencies, and influencers, making her a true authority in the field.

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