Valuable backlinks are important for SEO and driving organic website traffic and leads. However, link building is the second-most challenging SEO task for businesses.
An easy way to build high-quality links faster is through link insertions. This strategy helps you naturally acquire high-quality, relevant links for your website, which Google loves. You get your link added to an already published, indexed, and ranked page on other sites with a high domain authority. So, you can expect quicker results and improvements in your search engine rankings.
You don’t have to wait for Google and other search engines to index a brand new guest post you contributed to a website, helping you save the time, resources, and costs of creating and publishing a fresh guest post.
So, let’s find out how to do link insertion to improve your website’s search engine rankings for relevant keywords.
What Are Link Insertions?
Link insertions are a prominent link building strategy where you insert your backlinks into existing content on topically relevant websites.
As you select a relevant website related to your niche and topic, link insertions are also known as “niche edits.”
Types of Link Insertions in SEO Link Building
There are three common types of link insertions in SEO that include:
- Brand mention link insertions: You find high-quality websites or content pieces that have mentioned your brand without a link back to you. Reach out to the site owner or editor to ask for a link addition to your brand mention.
- Product or service mention link insertions: When a website links to your product or service, you can request them to link back to relevant landing or product pages on your website.
- Resource link insertions: You create and publish evergreen skyscraper content, pillar blog posts, case studies, infographics, and study reports related to your niche. Reach out to site owners with suggestions to add your resource to a relevant article or page on their site, where your high-quality content can provide value.
How to Get Link Insertions to Boost Your Search Engine Rankings Effectively
Here is the step-by-step process for link insertion on other reputable websites for greater link juices and higher search engine rankings potential:
1. Find relevant websites for link insertions
When finding your target websites for link insertions, consider the following points:
- Check out the website’s key metrics such as DA 40+, DR 40+, and monthly traffic 1K+.
- The sites should have high-quality content.
- Check the site for topical relevance using Ahrefs. Explore what keywords they rank for on search engine results pages and ensure those keywords are relevant to your niche.
- Analyze their search engine rankings for all pages. If the website has 1K+ pages but only 100 pages rank on Google SERPs, it is not wise to insert a link to your website on that site. You should find websites with a good ratio of web pages ranking in the SERPs and driving organic traffic to the website.
- Look at the organic traffic growth chart of the target website. It should not showcase a major downfall after any link update, and there should not be steep highs/lows in the organic traffic graph. A website with gradual traffic growth is what you should aim for.
- Conduct an overall backlink analysis of the website before you select it for your link insertion campaign. Analyze the relationship between DR, backlinks, referring domains, and traffic metrics.
For example, the Ahrefs report below shows that the site has DR 88 and 3.2M backlinks, but their traffic is just 3.3K. These metrics are all suspicious (likely highly manipulated) and the site is a red flag you shouldn’t ignore.
- You should also look into the website’s list of referring domains. For example, though the website in the example above has 18.2K referring domains, most of their links come from the same website. All referring domains with thousands of links pointing to the site are low-quality websites with low DR 0-20 and little or no traffic.
80% of their backlinks are from sites with DR 0-9, which clearly suggests they are using link farms and other unethical link building strategies.
You should not do link insertion on such websites.
- The website should not host irrelevant categories of content. For example, if the website is about digital marketing, it should not cover topics related to gaming, CBD, or health. You should choose relevant websites with niche-specific, valuable content to do a link insertion.
- The web page on which you want to add your resource page link shouldn’t have too many ad pop-ups to distract users.
2. Analyze the target website’s guidelines and content
Once you’ve got a website that passes all the quality checks mentioned above, check out their writing style, blog topics, and link insertion or guest posting guidelines.
Look at their existing content, identify broken links, or find link insertion opportunities where your resource page can add value to their content and be helpful to their readers.
Most link builders find success in inserting links to resources like:
- Original data and research reports
- List of statistics
- Infographics
- Evergreen pillar content
- Whitepapers
- Videos
3. Find a relevant, existing post on the target website to add your target link
Research their blog for articles relevant to your link-worthy resource. For example, if you want to build links to your free productivity tool page, look for listicles related to business tools or articles that help users boost their productivity on the target website.
Here’s an example of a good post for your link insertion:
4. Reach out to the target site owners to do link insertion
Once you’ve identified the website and article or existing page for link insertion, the next step is to do link building outreach. For this, you need to find the email of the article’s author or the site owner or editor.
Send a personalized email, explaining why your resource is link-worthy and how it will add value to their existing content. Also, suggest the section/heading in which your resource link will fit well. You may also suggest a relevant anchor text and paragraph for your link insertion.
Negotiate terms for link insertion. Some websites will demand a small payment or a link exchange for inserting your link into their content.
5. Optimize content and anchor text for link insertion
Include a short snippet with copy, anchor text, URL, and link placement details to make it easy for the target website to insert your link into their content.
To find the right placement for link insertion, you can use AIPRM for ChatGPT Chrome extension. Install it. Set “Topic” as “SEO” and Activity as “Link Building.” Then, click on “Add Link to Article.”
For example, let’s try to insert a link to our blog post, “Benefits of link building” in the Yoast SEO article, “What is link building?”
Now, select a paragraph where our link will fit naturally. For example, the one below,talks about why we build links (indirectly, benefits of link building):
Copy this para and add it to ChatGPT. Add your target URL (for which you want to build links) above the paragraph.
ChatGPT will give you a suggested change in the existing content on the Yoast SEO article to insert your link into their article along with the most appropriate anchor text.
.
You can tweak the suggested output to ensure your link insertion is contextually relevant and request the change in your email for link building outreach.
The goal is to offer value to the audience of the target website to increase the chances of getting your link accepted by the editor or publisher.
6. Take follow-ups till the publisher/editor is satisfied
Remember, follow-ups are key to getting responses for your link insertion requests in SEO. That’s because professionals receive hundreds of emails per day and they’re likely to miss a few here and there.
Be willing to make changes if your submitted/suggested text doesn’t meet the requirements of the editor. Be polite and friendly.
Focus on building long-term relationships with authority sites for smooth and regular link insertions and other link building strategies. It will help you build high-quality backlinks that improve search engine rankings.
How Link Insertions Work: Do-It-Yourself vs. Hire an Agency
You have two options to do link insertions. You can either do it yourself or hire a team to take care of the entire link insertion process for your SEO success.
1. Do link insertions yourself.
If you decide to do it yourself, you’ll need to research websites, target articles, and the right copy and anchor text to insert your links. You’ll also need to work on building partnerships with topically-relevant websites with high DA, DR, and traffic.
If you aren’t sure about doing link insertions the right way, go to the experts as irrelevant and spammy link insertions can count as link spam and get your website penalized by Google. It’s a big risk to take.
2. Hire a reputable agency for link insertions and relax
When you hire a reputable link building agency to do link insertions for you, you get:
- Experts with the right knowledge, network, and resources
- A wide variety of partnering publishers and websites
- The ease of locating relevant content pieces to add your links to
- Proven link insertion strategies and other link building services
You can sit back and relax while experts build highly relevant links for your website from existing content on authoritative sites.
Ready to Leverage Link Insertions in Your SEO Strategy?
Link insertions can be a game-changer in your SEO efforts. They help you acquire quality backlinks faster and more efficiently, enhancing your link profile.
By inserting your links into existing, well-ranked content on high-authority websites, you bypass the usual waiting period for indexing and ranking, which can save you both time and money. But remember, success in a link insertions campaign requires a strategic approach, from identifying the right websites to negotiating the link placements.
Ultimately, the choice between doing it yourself or hiring a link building agency depends on your expertise, resources, and goals. If you have the time and knowledge to execute a solid link insertion strategy, the DIY approach could work well for you. However, if you’d rather focus on other aspects of your business, hiring a reputable agency might be the smarter move.
Connect with our experts to outsource your link building campaigns.
