SEO is dead! You’ve probably heard that more times than you can count. Yet search continues to evolve, from Google constantly updating its algorithm to AI changing how people discover information.
Strategies that worked a year ago can quickly become outdated, making it challenging to keep up with the latest developments.
SEO podcasts offer a practical way to stay informed. You can hear experienced practitioners break down what’s happening in search, share what they’re seeing firsthand, and explore strategies worth testing, all while you’re commuting, working out, or taking a break from the screen.
Here are 21 podcasts, what each one is actually good at, and which ones you should listen to depending on your SEO needs.
Key Takeaways
- SEO podcasts can help you keep up with Google updates, AI search, technical SEO, content, local SEO, and industry trends.
- Some shows focus on news and developments, while others use interviews and case studies to explore how practitioners approach SEO.
- The list includes podcasts for beginners, experienced SEOs, agency teams, and marketers working across SEO and content.
- Several shows also cover the business and career side of SEO, including leadership, freelancing, professional development, and wellbeing.
- Use the comparison table to find podcasts based on what you want to learn, rather than subscribing to all 21.
Which SEO Podcasts Should You Listen To?
We’ve curated a list of 21 podcasts that cover different aspects of SEO, including technical SEO, AI search, content strategy, and broader digital marketing trends.
1. The Ahrefs Podcast
Best for: Broader SEO, marketing, and business insights
Host: Tim Soulo
Topics covered: SEO, content marketing, digital marketing, business growth, AI, and marketing strategy
Listen at: Spotify, Apple Podcasts, Audible, YouTube
The Ahrefs Podcast takes a slightly broader approach to SEO than a typical search-focused show. Ahrefs CMO Tim Soulo interviews marketers, entrepreneurs, and industry experts about the strategies, experiences, and decisions behind their growth.
Beyond search visibility, the conversations explore how SEO and content fit into a wider marketing strategy. Recent episodes have also examined AI search, zero-click marketing, and how SEO is evolving alongside AI, making the podcast a good source for understanding where search is heading.
2. Search Off the Record
Best for: Understanding how Google Search works
Host: Google’s Search Relations team
Topics covered: Google Search, technical SEO, Search Console, crawling, indexing, JavaScript, and search developments
Listen at: Google Search Central, Spotify, Apple Podcasts, YouTube Music
Search Off the Record is Google’s own podcast, hosted by members of its Search Relations team. The show takes listeners behind the scenes of Google Search, covering the thinking behind launches, Search Console features, technical topics, and broader conversations around search.
Hosts have included Google Search Relations team members such as Gary Illyes, John Mueller, Martin Splitt, and Lizzi Sassman. The conversations offer context around how Google approaches search and give SEOs another perspective when trying to understand changes across the search ecosystem.
3. Crawling Mondays
Best for: Technical, international, and AI search SEO
Host: Aleyda Solis
Topics covered: Technical SEO, keyword research, content, link building, migrations, AI search, and SEO strategy
Listen at: YouTube, Spotify, Apple Podcasts
Crawling Mondays is hosted by international SEO consultant Aleyda Solis and combines interviews, tutorials, how-tos, and SEO news.
The mix of formats is what sets the podcast apart. You can get a quick update on what’s happening in search, listen to an in-depth conversation with an industry expert, or follow a practical tutorial when you want to dig deeper into a specific problem. Aleyda’s experience working across international SEO also brings a global perspective to the discussions.
4. Search Engine Journal Show
Best for: SEO and broader digital marketing news
Host: Loren Baker and other SEJ team members
Topics covered: SEO, PPC, content marketing, social media, AI, search trends, and digital marketing
Listen at: Search Engine Journal, YouTube, and podcast platforms
The Search Engine Journal Show brings together SEO and marketing experts to discuss developments that have a direct impact on how businesses approach search. Recent episodes have explored questions such as how AI is changing competitor discovery, where search attention is shifting, how SEOs can demonstrate business value, and how marketers can secure SEO budgets.
The conversations go beyond explaining what has changed in search. They explore what those changes mean for marketers in practice, from defending SEO investment to adapting strategies as search behavior evolves.
5. SEO 101
Best for: Learning SEO from scratch
Host: Ross Dunn and Scott Van Achte
Topics covered: Google updates, SEO news, technical SEO, local SEO, AI search, Search Console, and SEO best practices
Listen at: Apple Podcasts, Spotify, WMR.FM, RedCircle, and other podcast platforms
SEO 101 does exactly what its name suggests: it breaks down SEO developments in an accessible way. Ross Dunn and Scott Van Achte cover the fundamentals while also keeping listeners up to date with what’s happening across the search industry.
Recent episodes have covered developments such as Reddit’s visibility drop, major changes in Google Search Console, and the potential risks of changing domains. The combination of foundational SEO guidance and current industry developments gives listeners both context and practical takeaways.
6. Experts on the Wire
Best for: Deep-dive SEO interviews
Host: Dan Shure
Topics covered: Technical SEO, content, eCommerce SEO, crawling, mobile SEO, growth strategies, AI search, and SEO trends
Listen at: Apple Podcasts, Spotify, YouTube, and other podcast platforms
Experts on the Wire takes a deep-dive interview approach, with host Dan Shure speaking to experienced SEOs, marketers, and search professionals.
The guest lineup includes experts such as Navah Hopkins from Microsoft, Brian Dean, founder of Backlinko, and Annie Cushing, an AI engineer, among other practitioners with expertise across SEO, analytics, AI, content, and search.
Rather than sticking to surface-level SEO advice, the conversations explore real-world strategies, experiments, technical challenges, and emerging developments in search. Listen to this podcast if you want to hear how people working directly in the field are approaching changes in search.
7. The Authority Hacker Podcast
Best for: AI & automation for small business
Host: Gael Breton and Mark Webster
Topics covered: SEO, content marketing, AI, online business, traffic growth, and marketing experiments
Listen at: YouTube, Apple Podcasts, Spotify
Gael Breton and Mark Webster combine SEO discussions with their own experiences building and growing online businesses.
If you prefer practical discussions over purely theoretical SEO advice, this one is for you. Recent episodes have shifted heavily toward testing AI tools and workflows, making it relevant for marketers trying to understand what actually works rather than simply following the latest AI hype.
8. The SERP’s Up Podcast
Best for: Broad SEO strategy and current search trends
Host: Mordy Oberstein and Crystal Carter
Topics covered: SEO strategy, technical SEO, content, keyword research, AI, digital marketing, local SEO, and industry trends
Listen at: Wix SEO Hub, Spotify, and Amazon Music
SERP’s Up combines SEO education with discussions about what’s happening across the search industry, with a slightly more playful tone than many SEO podcasts.
Mordy Oberstein and Crystal Carter regularly bring in industry experts to discuss everything from Google updates and technical SEO to content strategy, analytics, careers, and AI. The hosts bring plenty of personality to the conversations, so you can pick up useful SEO insights while actually having some fun listening to them.
Its broad coverage works well for both in-house and agency-side SEO teams who want to stay informed without every episode feeling like a technical lecture.
9. Search with Candour
Best for: Technical SEO and current search discussions
Host: Jack Chambers-Ward and the Candour team
Topics covered: SEO, technical SEO, AI search, search marketing, industry news, and interviews
Listen at: YouTube, Spotify, and podcast platforms
Search with Candour is a weekly SEO and search marketing podcast featuring in-depth conversations with SEO experts from around the world. Hosted by Jack Chambers-Ward, the show goes beyond tactical SEO to explore how search professionals actually work, think, and navigate the industry.
Recent conversations have ranged from GA4 attribution and changes in search to networking as an introvert, giving the podcast a mix of technical discussions, industry perspectives, and practical career advice.
10. The SEO Rant
Best for: Unfiltered opinions and alternative SEO perspectives
Host: Mordy Oberstein
Topics covered: SEO industry debates, technical SEO, AI, content, links, and emerging search issues
Listen at: Spotify, Apple Podcasts, YouTube, and other podcast platforms
The SEO Rant is less about presenting SEO as a set of rules and more about exploring the debates happening within the industry.
Mordy Oberstein uses the show to have candid conversations with search marketers about topics that often generate disagreement, from link building and programmatic SEO to broader questions about the direction of the industry.
11. The Recipe for SEO Success Show
Best for: Accessible SEO education and practical advice
Host: Kate Toon
Topics covered: SEO fundamentals, technical SEO, local SEO, content, link building, eCommerce, Google updates, and case studies
Listen at: Apple Podcasts, Spotify, and podcast platforms
The Recipe for SEO Success Show was designed to make SEO easier to understand, with episodes covering everything from technical optimization and content to local SEO link building.
Kate Toon hosted the podcast for around 11 years and published nearly 300 episodes before announcing the show’s conclusion in March 2026. Its back catalogue still offers plenty of episodes for anyone looking to learn or brush up on different areas of SEO, even though it is no longer actively publishing.
12. Voices of Search
Best for: SEO and content marketing insights
Host: Benjamin Shapiro
Topics covered: SEO, content marketing, search marketing, enterprise SEO, AI, and digital marketing
Listen at: Voices of Search, Spotify, Apple Podcasts, and other podcast platforms
Voices of Search is hosted by Benjamin Shapiro and features conversations with SEO and marketing practitioners about changes in search and digital strategy.
Recent episodes have moved beyond traditional SEO tactics to questions such as how prepared companies are for AI adoption, what executives misunderstand about AI readiness, and whether storytelling will become more important as search evolves.
13. SEO Unplugged
Best for: Real-world SEO experiences and expert interviews
Host: Itamar Blauer
Topics covered: SEO strategy, technical SEO, AI, content, SEO workflows, and industry trends
Listen at: YouTube, Spotify, Apple Podcasts
SEO Unplugged takes a straightforward, interview-led approach. Each episode brings in an SEO or digital marketing expert to discuss a particular area of expertise or a real-world experience.
The podcast covers both established SEO practices and emerging developments, with recent episodes tackling AI SEO myths, AI-powered SEO workflows, and MCP for SEO. The result is a mix of expert perspectives and timely conversations around where the industry is heading.
14. The SEO Mindset Podcast
Best for: SEO careers, professional development, and wellbeing
Host: Sarah McDowell and Tazmin Suleman
Topics covered: SEO careers, leadership, personal development, confidence, burnout, mindset, and professional growth
Listen at: Spotify, Apple Podcasts, and other podcast platforms
Not every SEO podcast needs to focus on rankings and algorithms.
The SEO Mindset looks at the people behind the SEO work. Sarah McDowell and Tazmin Suleman discuss career development, confidence, leadership, wellbeing, imposter syndrome, and burnout, addressing some of the challenges that don’t always get much attention in technical SEO discussions.
15. EDGE of the Web Radio
Best for: SEO and broader digital marketing trends
Host: Erin Sparks
Topics covered: SEO, search marketing, digital marketing, AI, content, social media, and industry developments
Listen at: EDGE of the Web, Spotify, Apple Podcasts, YouTube, and other podcast platforms
The EDGE of the Web Radio host takes a broader look at how search fits into the wider digital marketing landscape.
Recent episodes have tackled tracking AI-driven traffic, measuring content gaps, connecting SEO to business results, and rethinking analytics as search changes. The show also features conversations with well-known practitioners such as Wil Reynolds and Dana DiTomaso, alongside regular SEO and digital marketing news.
16. Adventures in Local Marketing
Best for: Local SEO
Host: Claire Carlile
Topics covered: Local SEO, Google Business Profile, local marketing, content, reviews, and consumer behavior
Listen at: BrightLocal, Apple Podcasts, Spotify, and other podcast platforms
If local search is part of your role, Adventures in Local Marketing is worth adding to your listening list.
Hosted by local SEO expert Claire Carlile, the podcast focuses specifically on local marketing and brings in practitioners to discuss practical tactics, customer behavior, and the realities of working with local businesses. The show’s latest published episodes date from 2024, so it is better treated as a useful archive than a current weekly source.
17. The Search Engine Roundtable Podcast
Best for: Quick SEO and Google news updates
Host: Barry Schwartz
Topics covered: Google updates, SEO, SEM, AI search, Bing, Google Ads, and search industry news
Listen at: Search Engine Roundtable, Spotify, Apple Podcasts, YouTube, and other podcast platforms
The Search Engine Roundtable Podcast delivers concise updates on the latest developments in search, with a particular focus on Google.
Episodes cover stories such as Google algorithm updates, Search Console changes, AI Overviews, and other shifts in search, giving listeners a regular snapshot of what’s happening across the industry.
18. Rankable
Best for: SEO strategy, content, and emerging search trends
Host: iPullRank team and industry experts
Topics covered: SEO, technical SEO, content marketing, digital marketing, AI search, and strategy
Listen at: Spotify, Apple Podcasts, Youtube, and iPullRank
Rankable is produced by iPullRank and features conversations that dive into more advanced areas of search. Its archive includes discussions on entity-based SEO, programmatic SEO, machine learning, technical SEO, and generative AI, with guests sharing their approaches to complex search challenges.
The podcast is particularly interesting when you want to explore the thinking behind sophisticated SEO strategies rather than stick to basic optimization advice.
19. The Long Game
Best for: Content strategy, SEO, and sustainable organic growth
Host: Alex Birkett, David Ly Khim, and Allie Decker
Topics covered: SEO, content marketing, AI search, B2B SaaS, growth marketing, content operations, and business strategy
Listen at: Spotify, Apple Podcasts, and other podcast platforms
The Long Game takes a broader approach to marketing and organic growth, with a focus on the principles, mental models, and lessons that help people and businesses achieve long-term success.
The variety of topics that they cover is what makes the podcast interesting. You might listen to an episode about the future of SEO and find the next one covering SaaS growth or how to freelance like a pro. It’s a mix that goes beyond search tactics, touching on the business, career, and growth decisions that shape how marketers work.
20. The SEO Show
Best for: Practical SEO advice and agency-side experience
Host: Michael Costin and Arthur Fabik
Topics covered: SEO strategy, technical SEO, local SEO, content, Google visibility, and SEO tactics
Listen at: Spotify, Apple Podcasts, Google Podcasts, and The SEO Show website
The SEO Show draws heavily on its hosts’ experience working both client-side and agency-side.
Episodes cover practical SEO questions, current industry topics, expert interviews, and Q&A sessions. The show is designed to help business owners and marketers understand SEO while separating useful advice from tactics that don’t hold up.
21. Content & Conversation
Best for: Content strategy, SEO, and organic growth
Host: Ross Hudgens
Topics covered: Content marketing, SEO, digital PR, user experience, AI search, GEO, and organic growth
Listen at: Spotify, Apple Podcasts, YouTube
Content & Conversation comes from Siege Media and explores how SEO and content marketing are evolving in the age of AI.
Recent episodes have tackled topics such as the state of GEO and how AI is changing organic growth, while earlier conversations have explored content strategy for SaaS businesses. The podcast sits at the intersection of search and content, so the discussions extend beyond rankings into how teams create and distribute content as the search landscape changes.
Best SEO Podcasts by What You Want to Learn
Here’s a quick overview to help you find an SEO podcast based on what you want to learn.
| What you want to learn | Recommended podcasts |
| SEO news & Google updates | SEO 101, Search Engine Roundtable Podcast, Search Engine Journal Show, Crawling Mondays |
| Technical SEO | Search Off the Record, Crawling Mondays, SEO Unplugged |
| Content & SEO strategy | The Ahrefs Podcast, The Authority Hacker Podcast, Content & Conversation, The Long Game |
| AI & the future of search | Crawling Mondays, The Ahrefs Podcast, SERP’s Up, Content & Conversation |
| Local SEO | Adventures in Local Marketing, SEO 101, SERP’s Up |
| SEO for beginners | SEO 101, The SEO Show, The Recipe for SEO Success Show |
| Advanced SEO | Experts on the Wire, SEO Unplugged, Search with Candour, The SEO Rant |
| Agency & in-house SEO | The Ahrefs Podcast, SERP’s Up, Search with Candour, The SEO Show |
Final Thoughts
You don’t need to subscribe to all 21 SEO podcasts to stay on top of search.
Instead, choose a few that match what you’re trying to learn. If you want quick updates, go for a news-focused show. If you’re working on technical SEO, choose a podcast that goes deeper into implementation. And if you’re trying to understand where search is heading, prioritize shows exploring AI, content, and the changing search landscape.
The important part is what you do with what you learn.
Listening to an SEO expert explain a strategy is one thing. Applying that insight to your website, audience, and business goals is where it starts to matter.
If you’re looking to turn SEO insights into a scalable organic growth strategy, talk to Tanot Solutions about building an authority-led approach tailored to your goals.
