68% of online experiences begin with a search engine, and 53.3% of website traffic is driven by organic search. This emphasizes the value of monitoring your keyword rankings and aiming to hold top positions in the search engine results pages (SERPs).
You have probably heard the saying, “You can’t improve what you don’t track.” This is also true for SEO.
To boost your SERP rankings, it’s important to track them and improve pages and content that don’t perform too well. Leverage the best SERP keyword rank tracking tools to identify keywords that are driving the most traffic and those that aren’t, recognize trends, and make data-driven decisions.
In this article, we’ve tested and reviewed the best rank tracker tools in the market and compared their key features and pricing.
The Best SERP Rank Tracking Tools for 2024
Let’s explore the top rankings checker tools to monitor your page rankings for various keywords on search engine results pages.
1. Semrush’s Position Tracking Tool
Semrush offers a comprehensive SEO toolkit for keyword research, competitive analysis, rank tracking, and content marketing.
Its Position Tracking Tool is best for tracking keyword rankings for your domain and your competitors’ domains. With this tool, you can see the distribution of your keyword rankings in the top 100 SERP positions and find new and lost keyword rankings.
The tool gives you reports on your top keywords and helps you identify keywords for which you have improved or declined ranking positions.
Learn how a domain with a higher ranking in Google’s top 100 competes with your site for traffic.
Pricing: Monthly plans start at $139, with the amount varying depending on the number of projects, keywords, and results per report.
2. Ahrefs Rank Tracker Tool
Ahrefs has extensive backlink analysis, link building, site audit, and rich rank tracking capabilities.
With the Ahrefs Rank Tracker Tool, you can create projects and track your domain’s average ranking positions and organic search traffic.
This keyword rank tracker tool allows you to track real-time changes in your keyword ranking positions.
Check rankings for your added target keywords along with an estimated web traffic you acquire from your SERP positions.
Keep watch on the ranking history of your selected keyrords for the last 1, 7, 30, or 90 days.
Track your specific keyword rankings by categorizing them into different groupings based on tags. This helps you observe and analyze each keyword’s performance in its respective category.
Pricing: Monthly plans start from $129, with the cost depending on the number of projects and users.
3. Moz Pro Rank Tracking Tool
Moz Pro provides tools for SEO, including rank tracking, site audits, and keyword research.
Its Rank Tracking Tool gives insights into your overall search visibility. You can see how many pages rank in the top 3, top 10, and top 50 results for your target keyword.
You can use the tool to check how many keyword ranking positions moved up/down.
The tool helps you compare your average rankings with those of your competitor domains.
As one of the best SERP keyword rank tracking tools, Moz Pro rank tracking tool helps you track your keyword ranking performance across four search engines.
You also monitor your keywords’ ranking positions for specifically tracked keywords.
Pricing: Monthly plans start at $49, and the cost of each plan depends on company size and the number of results.
4. SERPWoo Serp Tracker Tool
SERPWoo Serp Tracker tool is designed for SERP keyword rank tracking and competitor analysis. Its Rank Tracking tool helps you track your domain rankings and view the top 20, 30, 50, or 100 search results positions.
It also helps you perform real-time rank tracking to understand your site’s position within the Google search results.
You can still monitor your keyword and see how it stacks up against your competitors.
Pricing: Monthly plans range from $49.95 to $299.95, and the cost varies depending on the number of tracked keywords and crawling priority.
5. AccuRanker
AccuRanker specializes in real-time keyword rank tracking and performance analysis. You also get real-time updates, historical data, and competitor analysis. You can accurately track your keyword position from any custom location of your choice.
Using this tool, you can surveil your competitor rankings for your tracked keywords.
Also, track your landing page rankings to determine search volume data for every one of your landing pages.
Pricing: AccuRanker charges a standard price of $116/ month for 1,000 keywords and offers a 14-day free trial.
6. Serpstat’s Keyword Rank Tracker Tool
Serpstat is an all-in-one SEO platform with keyword research, site audit, backlink analysis, and rank tracking features. Its Keyword Rank Tracker tool allows you to track website positions in desktop and mobile SERPs.
You also get to add competitors and get their average keyword ranking positions and traffic reports.
The tool lets you track different page categories and determine your market share for each tracked keyword.
Pricing: Monthly plans start from $59-$479, with cost variations based on the number of searches per day, results per page, and export rows.
7. SE Ranking Rank Tracker Tool
SE Ranking offers a full suite of SEO tools, including website audit, on-page SEO, competitor analysis, backlink checking, and rank tracking.
SE Ranking’s Rank Tracker tool gives you extensive data on the SERP positions of your domain and your competitor domains for various keywords. You can track average SERP positions, the number of keywords ranking on the SERPs in the top 5/10/30 results, and your overall search visibility.
Identify your top keywords and analyze their traffic to determine your traffic growth opportunities.
Prevent cannibalization by identifying pages competing for similar keywords on your website.
Get an overview of your performance in the SERPs to help you identify strengths and weaknesses in your SEO strategy.
Pricing: Monthly plans start from $52-$207.20, and the cost range changes based on the number of projects and the core SEO tools you want to leverage.
8. Authority Labs
Authority Labs is a simple and reliable SEO rank tracking software tool focusing on local and mobile search rankings. You can track location-based ranking positions with country, city, and zip code data on Google, Yahoo!, and Bing.
The tool gives you daily updates and custom reporting about your keyword rankings in the SERPs.
You can also track competitor domains’ SERP rankings, including the trending, seasonal or new keywords they rank for within the past month.
Pricing: Monthly plans start from $49-$450, and each plan’s cost varies based on the number of keywords and domains.
9. SEO PowersSuite Rank Tracker
SEO PowerSuite’s Rank Tracker is one of the very few free rankings checker tools that lets you track keyword positions without limits.
The tool gives you unlimited desktop and mobile position tracking, allowing you to do unbounded keyword monitoring across various devices.
You can also use the tool for local SEO rankings checker for 597 search engines, including Google, Bing, and Yahoo.
Using the tool gives you competition rank tracking and SERP history, including their domain and page strength, and website traffic estimate.
Get actionable, data-rich, customizable ranking reports to help you tailor your strategies and meet your SEO goals.
Pricing: The tool has a free version for basic tracking. The paid plans start from $299-$499 per year, with the cost varying depending on the number of reports and delivery forms.
10. SpyFu
SpyFu offers a rank tracking history for SEO and PPC keywords. The tool gives you weekly rank-tracking updates from both Google and Bing for your target keywords.
You can track your competitors’ performance for your most valuable keywords by examining changes in rankings and traffic.
Other than rank tracking and competitive analysis, SpyFu also helps you with keyword research, backlinks and link-building outreach.
Pricing: Plans start from $39-$79. The cost differs based on the number of keywords and data results required.
Ready to Track Your SERP Positions with These Rankings Checker Tools?
Keyword rank tracking helps you examine your website’s performance in SERPs for specific keywords. It helps you determine which of your SEO strategies are working and where you need to improve.
Using the best SERP keyword rank tracking tool simplifies this process and gives you accurate and updated data, helping you view trends and make strategic SEO decisions. Many rankings checker tools come with extra features like competitor analysis and actionable SEO and digital marketing reports.
So, investing in a keyword rank tracker tool may be the catalyst for your business’s visibility and success in the digital space.
