The online gambling industry is expected to reach USD 136.30 billion by 2029. To grow your market share in this highly competitive gambling industry, it is crucial to increase the visibility of your casino or gambling site in search engines.
That’s where casino link building comes into play. It helps you build high-quality backlinks to your online casino, betting, or gambling website. This ensures the links drive referral website traffic and boost your search engine rankings.
However, building quality backlinks for casino and gambling sites is not a walk in the park. That’s why we’ve created this guide to help you get started. Let’s dive into building quality links for casino sites.
What is Casino Link Building?
Casino link building refers to acquiring backlinks for casino and online gambling sites from other relevant sites. Casino link building strategy involves using various tactics such as guest posting on the casino niche sites, building high-quality links through social media, and content marketing.
It is similar to link building for any other website, just a bit more tricky. Find out why, in the next section.
Why is It Difficult to Build Backlinks for Casino and Gambling Websites?
Building links for casino sites is more challenging than regular link building efforts. Regulatory hassles and negative perceptions of gambling and casino sites are the two key factors that make it tricky.
Online gambling regulatory laws vary from country to country, making it difficult to promote casino websites through traditional marketing channels. Many websites ban links to and from an online gambling site, making it difficult to acquire casino or gambling links.
The bad reputation or stigma attached to the gambling and casino industry (such as addiction and financial problems) makes webmasters of external websites hesitant to link to them. The linking site is also at risk of tarnished reputation.
Budget constraints due to intense competition also pose a challenge — major casino brands invest significantly in link building activities.
However, certain types of websites still let you build casino links, which we’ll discuss in the next section.
Top Websites for Your Casino Link Building Strategy
Here are the types of websites that let you build links for your casino websites:
- Casino and gambling websites: Connect with other websites in the casino and gambling niche that cover topics, varying from game strategy to industry news and site reviews. Example ⇒ CasinoHEX, Casino News Daily
- Gaming websites: These include websites that publish content related to esports or gaming. You can publish guest posts on such websites or pitch them for link placements of informative content on your website. Example ⇒ BGaming (Links to many betting/casino sites – as shown below)
- Hobbies and leisure websites: Websites that cater to people’s hobbies and leisure activities often include sections on gaming. They can offer casino backlinks.
- Industry and news websites: Websites that cover online gaming and casino news or other popular gambling-related websites. Example ⇒ Artdaily
- Sports betting bloggers and influencers: Partner with bloggers and influencers in your niche to promote your casino site and acquire brand mentions and casino backlinks from their sports gambling sites. Example ⇒ CAF Online, Complete Sports
- Technology and software review sites: If you have an online betting, gaming, or gambling site or app, you can pitch tech websites to write reviews. Example ⇒ BlackHatWorld, CasinoHEX
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- Finance and cryptocurrency websites: Many gaming websites deal in bitcoins and other cryptocurrencies. If yours does, you can get relevant links from finance and cryptocurrency websites. Example ⇒ Crypto Finance Jobs
How to Build Casino Backlinks for Your Online Gambling Website
Casino link building is tricky. However, building quality backlinks reaps multiple results, such as improving search rankings, boosting organic and referral traffic, reaching new audiences, and converting website visitors into paying customers of your online casinos.
Let us show you some effective gambling link building strategies to build high-quality links for your casino site.
1. Create high-quality informative content
You can organically build backlinks to your casino site by creating informative, relevant, and high-quality content related to your niche. This could be gaming tips or explanations of various gambling and casino games and their winning strategies. You can also cover industry trends, news, and upcoming events.
When you publish the latest, most in-depth content on trending topics within your niche, your site will naturally attract quality casino backlinks.
To earn a steady stream of backlinks, create comprehensive, evergreen content that will remain relevant for a long time. For example, a detailed guide listing the best strategies for winning a game will always be relevant to gamers.
This detailed article on how to find safe online casinos is another great example of evergreen, useful content.
The proof lies in numbers. As per Semrush analysis, this article generates 56K monthly visits and has 2.3K backlinks from 79 referring domains. That’s the power of creating evergreen content for your casino and gambling community.
2. Do guest posting on relevant websites
Guest posting or guest blogging is one of the most popular link building strategies. It also helps with casino link building. The process remains the same as for any website.
- Find authoritative and relevant websites in the casino, gaming, or entertainment niches.
- Evaluate the type of content posted on these gaming or gambling sites.
- Reach out to the most relevant sites to build casino backlinks with a great topic idea and pitch.
- Get your guest posts published with backlinks to your website.
Here it’s important to write guest posts on trending industry topics that will engage the target website’s audience and nudge them to click on links to visit your website.
You can also give an offer or opportunity that the publishing site’s audience might be interested. For example, an online betting site offers an affiliate marketing opportunity in their guest post on an online newspaper site.
3. Build link partnerships with gaming and entertainment niche websites
Creating a network of partners willing to add your gambling and casino links is your best bet for building links for your online gaming or casino websites.
However, this is not the same as link farms or link buying. You need to reach out to the editors of relevant websites within your niche and make a pitch.
Over the years, you will find some steady link partners happy to link to good content on your website while you link to theirs. However, this isn’t necessarily a one-for-one link exchange.
Entertainment and gaming websites are perfect for this. Find websites that cater to an audience similar to yours and form mutually beneficial link partnerships. Ensure diversity in the type of websites while prioritizing sites with a high domain authority (DA), domain rating (DR), and traffic.
4. Get casino and gambling links from resource pages
If you’re looking for quick casino link building tactics, this one is for you.
You can quickly get casino backlinks from resource pages related to the gambling and casino niche. This could be lists of online casinos, best online betting sites, or any other type of resource.
Reach out to the website editor and get your website or resource listed in existing articles. It’s best to write and provide your site’s description based on the format of the target article to make it convenient for editors to add your gambling site or landing page.
Ensure you provide enough context about your website and highlight why they should list it on their resource page.
Many casino companies also pay for their link addition. So you can also try that.
5. Use social media and forums to build casino backlinks
Social media and online gaming communities and forums are great for connecting with your target audience and building links to your casino website.
Most gamers like to form game-specific online communities to discuss tactics, gameplay, and more. Discord, for example, is a preferred app that many gamers use to have game-related discussions. Quora and Reddit also have gaming communities.
Here’s an example of an online community for Poker lovers on Reddit, which is a good place to build links to your poker websites or casinos:
How can you use these forums and communities for casino link building?
Become a part of the community and enter into discussions. Answer relevant questions and add links to relevant resources on your website, whenever the opportunity arises.
One word of caution though: Ensure you adhere to the platform’s guidelines and don’t share spammy or promotional links. Instead, build an identity as someone with knowledge of the casino or gambling industry and offer resources that help other members.
Similarly, you can also use social media to promote your casino or gambling site and share links. Choose platforms where your target audience is most active and share valuable content to build a loyal following.
Once you have that, any links you share via social media will get decent engagement and clicks. These casino backlinks will then contribute to improving your search engine rankings.
Ready to Build Links to Your Casino Website the Right Way?
While casino link building is difficult, you can build links by targeting the right websites and using other methods (listed above).
Still, if you don’t want the hassle and want to outsource link building for your casino website to professionals, we are here for you! We specialize in link building services and do it day in and day out.
Rest assured, we only deliver contextually relevant links that drive real value – targeted traffic and conversions for all clients, including casino and gambling companies. Book a call today!
