From 100 to 6,800 Monthly Visitors in 8 Months: HR SaaS Company
How Tanot Solutions helped an HR company grow from 100 to 6,800 monthly visitors in just 8 months through consistent, white-hat link building.
Project Overview
An HR and recruitment solutions company launched a new website and needed to build domain authority and organic visibility from the ground up. Tanot Solutions was brought in to help close the gap between their new domain and established HR industry players through a consistent link building strategy focused on B2B traffic growth and lead generation.
We partnered with Tanot Solutions to build backlinks for our new website, and the results have been phenomenal so far. Over the past 8 months, organic traffic has grown from 100 to 6,800 monthly visitors. Tanot's team was professional, transparent, and results-driven throughout the entire campaign. Their strategic approach to link building directly contributed to our fast and successful SEO growth. We highly recommend them to any business looking to scale their organic presence.Monika Kalinova Outreach Manager, HR Company
Client
HR and recruitment solutions company providing HR consultancy and software services to B2B markets
Service Delivered
Strategic link building with 15 to 20 editorial placements per month through media posts and niche-related placements
Primary Goal
Increase organic traffic growth, build domain authority, and establish a credible B2B presence capable of generating inbound leads from HR decision-makers
The Problem: A New HR Website Competing in a Competitive B2B Market
The client launched a new website in a highly competitive HR and recruitment space with little existing domain authority or organic visibility. Despite having relevant services and content in place, the site struggled to compete against established HR brands with years of backlink equity and search presence.
Content alone was not enough to improve rankings. The domain needed credible external authority signals to build trust and compete for commercially valuable B2B searches. The challenge was to build a natural, consistent backlink profile capable of improving rankings and visibility while supporting long-term authority growth for a new domain.
The new domain had minimal backlink history and only 100 monthly visitors, resulting in very limited visibility for HR-related searches.
Competing HR and recruitment providers already had strong backlink profiles and established search presence built over several years.
HR and recruitment buyers demand credibility before engaging. Organic search authority is one of the strongest trust signals a B2B brand can build.
Our Approach: Building a New Domain Into a Trusted Authority
New domains require a different approach to link building than established sites. The campaign focused on building authority progressively through consistent link acquisition, relevant publishers, and a balanced anchor strategy designed to support long-term organic growth.
Phased Page Targeting
The campaign initially focused on the homepage and core service pages to establish baseline domain trust. As authority improved, link acquisition expanded toward solution and service pages tied more closely to B2B enquiries and conversions.
HR and B2B Publisher Selection
Links were placed on publishers relevant to HR professionals, recruitment audiences, and business decision-makers. Tanot Solutions' network of HR technology blogs, workforce management publications, and B2B media ensured every placement carried genuine topical context.
Balanced Anchor Strategy
Tanot Solutions used a balanced mix of branded anchors, page-related descriptive anchors, and keyword-rich anchors throughout the campaign. As the domain gained authority, the anchor profile gradually expanded to support broader keyword visibility while maintaining a natural distribution.
Consistent Velocity: 15 to 20 Links Per Month
The campaign maintained a steady 15 to 20 editorial placements per month through a mix of media posts and niche edits. Tanot Solutions maintained full transparency by reporting every placement, publisher, and anchor to the client monthly.
How Tanot Solutions Built the Campaign Phase by Phase
Over eight months of deliberate, consistent link building, the campaign was executed in four clear phases, each building on the momentum of the last.
Trust Foundation Phase
The first 15 to 20 editorial links were placed on credible HR and B2B publications, primarily targeting the homepage and core service pages. The goal during this phase was to establish baseline domain trust and topical relevance within the HR and recruitment space.
Page Targeting Phase
With trust signals established, the campaign expanded toward solution and service pages using a broader anchor mix. Organic traffic began increasing more consistently as rankings improved for commercially relevant HR keywords.
Growth and Visibility Phase
The compound effect of consistent, topically relevant link building became clear. Pages that had been ranking outside the top 20 moved into visible positions, and traffic started growing week over week. The campaign then expanded to cover informational content and lead-generating blog pages, widening the inbound traffic footprint across the HR and recruitment topic cluster.
Authority Consolidation Phase
The final two months delivered the headline results: 6,800 monthly visitors, a 68x increase from the campaign start. With a strong editorial backlink profile in place, the domain had established genuine B2B authority in the HR and recruitment space. Organic traffic continued growing beyond the 8-month window as the compounding effect persisted.
Key Metrics Over 8 Months
The campaign transformed a newly launched domain into a growing organic acquisition channel with measurable improvements in traffic, rankings, and authority.
| Metric | Before Campaign | After 8 Months |
|---|---|---|
| Monthly Organic Traffic | 100 visitors | 6,800 visitors — 68x growth |
| Domain Rating | DR 1 | DR 41 — established authority in HR and recruitment |
| Ranking Keywords | ~900 keywords | 6,500+ keywords |
| Top-10 Rankings | 20 keywords | 983 keywords |
Frequently Asked Questions
Questions we hear most from business owners and marketing managers building a new website's authority and B2B presence from scratch.
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