From #32 to #9 for "CRM" With 80% Growth in Traffic and Sign-Ups
How Tanot Solutions helped a CRM SaaS platform improve rankings for high-intent commercial keywords and turn organic search into a stronger sign-up channel.
Project Overview
A CRM SaaS platform with an established product and customer base engaged Tanot Solutions to improve rankings for high-intent commercial keywords and turn organic search into a stronger sign-up channel.
After working with Tanot Solutions, our high-converting product page moved from #32 to #9 for keywords such as 'CRM' and 'CRM software.' Rankings also improved for other high-value keywords, including comparison terms that became important acquisition channels for the business. Alongside ranking improvements, we saw an 80% increase in both organic traffic and daily sign-ups.Sandeep Das Marketing Manager, CRM SaaS Company
Client
CRM SaaS Platform offering customer relationship management, marketing automation, pipeline management, and integrations
Service Delivered
Targeted link building on commercial product and comparison pages through guest posts and niche edits on B2B SaaS and CRM publications
Primary Goal
Improve rankings for high-intent CRM keywords, strengthen comparison-page visibility, and increase daily sign-ups from organic search
The Problem: A High-Intent CRM Page Stuck on Page 4
The client's core CRM product page was ranking at #32 for keywords such as "CRM" and "CRM software," limiting visibility for some of the platform's most commercially valuable searches.
In addition to the core product page, comparison and alternative keywords represented a major growth opportunity. These searches often come from buyers actively evaluating CRM options, making them some of the highest-intent queries in the SaaS funnel.
The platform had limited visibility for high-intent CRM keywords despite having a well-optimized product page.
The client was not capturing traffic from comparison and alternative searches tied to high purchase intent.
Most existing backlinks pointed to the homepage or blog, while revenue-driving pages had minimal external authority.
Our Approach: Strategy Focused on Commercial Page Authority With Keyword Precision
The campaign focused on two objectives: improving rankings for the core CRM product page and increasing visibility for high-intent comparison keywords tied directly to sign-ups and customer acquisition.
Revenue-Focused Page Targeting
Links were directed toward the pages most closely tied to conversions, including the core CRM product page and comparison landing pages, rather than distributing authority across the homepage or blog content.
B2B SaaS and CRM Publisher Selection
Placements were secured on publishers relevant to CRM buyers, SaaS audiences, and B2B marketing professionals, including SaaS review sites, CRM comparison blogs, and sales-focused publications.
Keyword-Intentional Anchor Strategy
Anchor text was structured around branded, descriptive, and commercially relevant keyword variations such as "CRM software" and "CRM SaaS platform" to support ranking improvements without over-optimisation risk.
Guest Posts and Niche Edits
Guest posts were used to support comparison and alternative pages that required stronger contextual positioning, while niche-relevant placements in existing high-authority articles helped strengthen authority for the core product page.
How Tanot Solutions Executed the Campaign Phase by Phase
The campaign was structured in three clear execution phases, each tied to a specific ranking and revenue objective, with compounding authority driving results at every stage.
Building Authority on the Core Product Page
Initial editorial links were placed on established CRM review and comparison articles to strengthen the authority of the product page. Early ranking movement was visible within 6 to 8 weeks, with the page moving from #32 toward the top 20.
Capturing the Most Profitable Keyword Opportunities
As the core product page gained traction, the campaign expanded to comparison and alternative pages targeting high-intent searches. Guest posts on SaaS and B2B marketing publications helped improve rankings for keywords closely tied to product evaluation and sign-ups, including achieving the #1 position for "HubSpot alternatives."
Page 1 for 'CRM' and a Measurable Sign-Up Uplift
Continued authority building helped the core product page reach #9 for keywords such as "CRM" and "CRM software." Alongside ranking improvements, the platform recorded an 80% increase in both organic traffic and daily sign-ups from organic search.
Key Metrics: From Page 4 to Page 1 and 80% More Sign-Ups
The campaign focused on improving rankings for commercially valuable CRM keywords and increasing acquisition through organic search.
| Metric | Before Campaign | After Campaign |
|---|---|---|
| Ranking for 'CRM' / 'CRM Software' | #32 (page 4) | #9 (page 1) |
| Most Profitable Keywords | Not ranking on key comparison terms | Top rankings achieved on high-intent acquisition keywords |
| Monthly Organic Traffic | Limited by low commercial-page rankings | 80% increase |
| Daily Sign-Ups from Organic | Low acquisition from organic search | 80% increase, direct revenue impact |
Frequently Asked Questions
Questions we hear most from SaaS founders and marketing managers looking to improve rankings for high-intent commercial keywords and turn organic search into a stronger acquisition channel.
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