Link building is an integral part of SEO and a key factor in influencing search engine rankings. However, building links is a slow process, one that most don’t have the patience for.
That’s probably why 74.3% of SEO professionals pay for link building services, according to an Authority Hacker survey. The survey also found that good link building agencies or experienced link builders can help build links 49% cheaper.
That’s a good argument for using white label link building services.
As an agency, you can outsource link building process to white label link builders and SEO agencies that deliver quicker and better results to your clients. This will save you the effort of hiring and training your in-house team of link builders.
Let’s dive into more benefits of white label link building services in SEO and learn how to choose the right link building agency.
What Are White Label Link Building Services and How Do They Work?
White label link building in SEO is a service where a specialized link builder or link building agency handles the entire link building campaign for another agency under their brand name.
Think of it as hiring experts to help you acquire high-quality backlinks for your client’s site while you maintain a seamless experience for your clients. This is a faster way to build high-quality links, boost your client’s domain authority, and drive greater organic traffic.
The white label link building agency delivers client reports with your agency’s logo and branding. They do the work; you take all the credit.
Seems unethical? It’s not.
It’s a legitimate service that many digital marketing agencies provide and is completely ethical. Think of it as delegating a part of your search engine optimization work (link building tasks), while you focus on other aspects of SEO and managing client relationships.
Now that you understand what it is, you may be wondering why SEO agencies use white label link building services. Why won’t you build an in house team of link builders to work on your client’s site?
Let’s cover that in the next section.
Why Should You Use White Label Link Building Services for Your Agency?
For building links, you often need to rely on industry connections, which take time to build. As an agency, you may have clients from multiple industries and you may not have enough industry connections to cater to all your clients’ link building needs.
Outsourcing link building helps you get quick results as you can partner with link building service providers that specialize in specific industries. But that’s not all that white label link building services offer.
Let’s take a look at some of its other benefits.
- As an agency, you may be offering multiple services, not necessarily link building. By outsourcing, you can get access to specialized link building experts who do this full-time.
- Creating your own link building team is expensive, especially if link building is just one of the many services you offer. Outsourcing link building campaigns is the more cost-effective alternative.
- Specialized agencies with link building expertise have well-established industry connections and sources that can help you build high-quality backlinks from relevant websites for your clients.
- Working with companies who specialize in link building helps you get much quicker results than you would if you built high-authority backlinks in-house and started from scratch.
- White label link building agencies offer scalable solutions to help you meet your clients’ growing link building needs.
How to Vet a Link Building Company for White Label Link Building Services
There are many risks involved in working with a white label link building agency service. Partnering with myriad agencies and unproven link builders claiming to build cheap and quick backlinks can cost your reputation due to low-quality, spammy links from PBNs and link farms. You may also lose money in link building scams from low-quality link builders.
That’s why, it’s important to thoroughly vet the white label link building service provider before you choose to work with them.
1. Check out the link building services they offer
Opt for a full-service agency that takes care of link building end to end, from link building strategy to manual outreach and placing niche relevant links.
Also, see which link building strategies the agency uses. If an agency uses ethical tactics like guest posts and niche edits, then it’s fine. However, if an agency doesn’t disclose its tactics, that’s fishy.
2. Analyze client reviews and track record of their link building efforts
Check for success stories and case studies on the agency’s website to assess the kind of results, search engine rankings, and organic traffic they’ve delivered for clients. Be wary of agencies that don’t show actual numbers, just qualitative proof of performance.
Also, see what the clients have to say about a company and its services. Did they get a high ROI? Did they love working with the team? Randomly verify the identity of reviewers to ensure there are no fake reviews or testimonials.
Don’t just rely on customer testimonials on an agency’s website. Go to trusted online review platforms like TrustPilot and check the ratings and reviews there as well.
3. Assess the metrics they use to vet link quality
Trusted white label link building service providers will usually have some link quality criteria. They may, for instance, assure links from quality websites with a minimum domain authority or rating. Or, they’ll disclose their high-quality link building practices.
For example, we send you all link placements (target URL with DR + link insertion copy) for approval before we actually host links on our network websites.
4. Check the quality of backlinks pointing to the agency’s or their client’s site
Claiming to be an expert in link building is easy, but proving your mettle is hard. That’s why you should check each agency’s backlink profile and assess if they are as good as they claim.
Use link building software tools like Semrush or Ahrefs to conduct a backlink profile audit and assess the link quality of backlinks pointing to the website.
5. Ensure the link building agency makes realistic claims
The ultimate test of credibility for white label link building services is the feasibility of the claims the agency makes. If they claim to build hundreds of high-quality link per month for a low cost, you can be sure that it’s either a link scam or they build low-quality links from link farms.
Transparency about the tactics the link building agency uses to build backlinks is equally important. Trusted agencies will gladly disclose their high-quality link building techniques.
If an agency showcases the high-authority websites it has helped clients get links from, even better. This shows that it follows ethical practices and is happy to boast about its successful link building projects.
Here are some other red flags you should avoid:
6. See if the agency’s white label link building package price fits your budget
Till now, we’ve discussed how to vet an agency to ensure you work only with the most trusted ones. One problem, however, is that most top agencies change a bomb for white label backlinks.
So, your job becomes even more difficult as you not only have to find a credible service but also one that fits your budget.
Some companies charge per white label link, while others charge a monthly fee for a fixed number of white label backlinks per month. It can cost $200-$1,500 per link, depending on the industry, link quality, and traffic the referring site can provide.
A good link building campaign budget is $5,000–$20,000 per month.
Compare the cost per white label link and link quality offered by different agencies to do a fair comparison. Pick the link building agency or service provider that fits your budget and offers value for money.
Let Us Help You Build High-Quality Backlinks for Your Clients Faster!
If you serve clients from multiple industries and don’t have the required in-house resources, hiring white label link building services is a great option.
Find a trustworthy service provider you can work with on an ongoing basis for various clients and link building projects. Long-term contracts can also help you negotiate better prices.
This way, it becomes cost-effective while ensuring you meet client demands of high-quality links.
If you’re looking for a trusted long-term link building partner, our agency stands out:
- Trusted by 150+ brands for premium link building services
- High-quality backlinks that help your clients rank for high-converting keywords
- Personalized outreach specialists and content creation team
- Link insertions in relevant articles only
- Guest posts with niche-relevant links on quality websites
- Your approval before final link placements
- Unbranded progress reports that you can share with your clients
- Monthly review calls to help you track the progress of each of your client projects with us
Hire us as your white label link building service provider and deliver high-quality links to your clients with less effort. Book a call with us today!
