Backlinks have long been one of Google’s top ranking factors, and their weight has only grown in the era of generative search. As AI models pull answers from multiple sources, websites with strong backlink authority are more likely to be cited, recommended, and trusted.
But choosing a link building service partner? That’s where most businesses struggle. Too often, agencies hide behind vague promises, leave you guessing about deliverables, or disappear when links drop.
Without a transparent process like clear approval steps, tracking sheets, or a replacement policy, it’s hard to know what you’re actually getting.
In this guide, we’ll highlight trusted link building services that deliver real value without compromise. We’ll also spotlight how Tanot Solutions brings unmatched transparency and flexibility for various niche businesses.
How We Selected These Link Building Services
Some link building partners deliver long-term value with ethical practices and clear communication, while others rely on shortcuts that can put your site at risk.
To ensure this list only includes providers worth considering, we applied strict criteria based on what truly matters in a link building partner.
Here’s how we picked the providers for this list:
- White-hat approach
The best link building service providers focus on sustainable strategies such as guest posting, niche edits, link insertions, digital PR, and relationship-driven outreach. Google actively penalizes black-hat practices like paid link farms, two-way link exchanges, or automated schemes, which can tank rankings, or worse, get a site banned.
That’s why you should always prioritize ethical, long-term strategies over spammy shortcuts.
- Process transparency
When it comes to link building, how the links are built is just as important as the final results. The best providers don’t leave clients guessing. Instead, they give full visibility into the process before onboarding the clients.
Here’s how Tanot Solutions keeps the process transparent.
- Reliability & client experience
A reliable link building agency offers link permanence guarantees (replacing links if they drop within a set period) and maintains flexible cancellation policies so you’re never locked into long, restrictive contracts.
Just as important is responsive communication: regular updates, proactive issue resolution, and transparent reporting that keeps you fully informed about campaign progress.
Together, these qualities show that an agency values long-term client relationships over quick wins.
- Pricing transparency
Pricing is an important factor when comparing link building services, but not every provider publishes exact rates publicly. Costs often vary depending on niche, domain authority, and the number of links required.
The best approach is to first shortlist a partner based on reliability and process, then request a tailored quote via the contact form or email.
To make things easier, we’ve highlighted starting prices where they are available, and for others, we recommend contacting their teams directly for accurate details.
- Industry expertise
Some providers specialize in eCommerce, others focus on law, SaaS, or local businesses. Partnering with an agency experienced in your vertical means they understand your audience, know where to secure the most relevant placements, and can deliver links that truly impact rankings.
Our list of link building services includes providers across a range of niches, so you can choose one that best aligns with your business needs.
5 Link Building Services That You Can Consider in 2025
Here’s a side-by-side comparison of the link building agencies we’ll be covering in detail.
Let’s dive deeper.
1. Tanot Solutions: Best for SaaS and Marketing Agencies
Tanot Solutions is a specialized link building service agency renowned for its client-first approach and transparent workflows. Focused on long-term partnerships, the company emphasizes sustainable SEO practices that build real authority.
Unlike providers relying on automated or low-quality tactics, Tanot Solutions conducts manual outreach and works exclusively with reputable, relevant websites.
Their approach centers on editorial links, naturally placed links within genuine articles that provide value to readers and avoid the risk of Google penalties.
What sets them apart
- Link permanence guarantee: If a link is removed within one year, Tanot replaces it free of cost.
- Smooth cancellation: No 6- or 12-month lock-ins. Clients can cancel with a 30 days notice period.
- Pay-per-live-link: Clients only pay for links once they are live, no upfront charges.
Over the years, Tanot Solutions has worked with 150+ brands, including Kommo, SendPulse, EnhanCV, BeamJobs, DemandSage, and more. Businesses have achieved up to 5x SEO results with their campaigns.
Core services offered
- Contextually relevant niche edits to boost rankings.
- Guest posting on high-quality blogs and media outlets.
- Brand mentions on top tier websites.
- Inclusion in relevant listicles to drive referral traffic and AI visibility.
Industry focus
Tanot Solutions serves a wide range of industries, including SaaS, cybersecurity, health, agencies and service-based businesses.
How it works
- Approval-first: Clients get to review and approve websites before any placement.
- Transparent tracking: Dedicated sheets provide live updates on each link status.
- No hidden steps: Every stage, from outreach to reporting, is clearly communicated via email, WhatsApp, Slack or any other method that works best for the clients.
Client reviews
Clients highlight Tanot’s reliability and communication. Many have stayed for over a year, with some partnerships lasting 1.5+ years—a testament to the team’s consistency and results.
Pricing
Pricing is custom, based on site quality and niche. Typical campaigns work with monthly budgets ranging from $500 to $15,000+, depending on client goals and campaign scale.
2. LinkBuilder.io: Best for eCommerce & High-Scale Brands
LinkBuilder.io is a full-service link building agency trusted by 100+ brands. The agency leans into strategy, manual outreach, and custom campaigns to earn authority backlinks that move the needle in SEO.
Their process starts with in-depth website audits, consultations, and competitive planning, followed by aggressive outreach campaigns (often with A/B testing) and implementation.
Clients also receive real-time backlink reports via a custom dashboard, detailing linking URL, anchor text, target page, domain rating, site traffic, and keyword visibility.
That said, pricing can be a challenge here. A Reddit user noted that the cost didn’t always justify the SEO equity, with some links placed on lower-quality blog posts.
Core services offered
- Broken link building
- Editorial outreach
- Resource & award page link building
- Guest posting
Industry focus
LinkBuilder.io serves a wide range of verticals, including eCommerce, law, careers, pets, real estate, and more.
How it works
- Strategy: Competitive backlink gap analysis, target page planning, and keyword research.
- Prospecting & outreach: Manual outreach to relevant publishers and influencers.
- Tracking & optimization: Continuous reporting and campaign improvements.
Client reviews
Clients consistently highlight LinkBuilder.io’s high link quality, strong communication, and steady improvements in organic traffic, keyword rankings, and domain authority.
Many retain them for long-term campaigns. However, some users feel the lack of an “approval-first” process and the high starting price point can be limiting.
Pricing
LinkBuilder.io has four pricing tiers:
- Startup: $2999 per month for 8 backlinks
- Pro: $5999 per month for 16+ backlinks
- Growth: $9999 per month for 26+ backlinks
- Enterprise: $19999 per month for 56+ backlinks
3. Bazoom: Best for Consultants and Affiliates
Bazoom positions itself as a scalable link building and content marketing platform, particularly suited for consultants, affiliates, and publishers who want to increase visibility quickly.
They focus on streamlined guest posting, link insertions, and placements across a wide network of sites.
The company emphasizes accessibility—clients can choose sites from their database directly and order placements without extensive back-and-forth. This makes it attractive for small businesses, consultants, and affiliate marketers managing multiple campaigns at once.
Core services offered
- Guest posting on a large network of blogs
- Link insertions (niche edits)
- Content creation for placements
- Affiliate-focused packages for scaling link building
Industry focus
Bazoom markets itself heavily to affiliate businesses, consultants, newcomers, and content-heavy sites.
How it works
- Clients select websites from Bazoom’s inventory
- Bazoom places links through guest posts or edits
- Reporting is provided on placements
Client reviews
Feedback on Bazoom is mixed. Some users appreciate the speed and database-driven approach, while others have raised concerns that placements don’t always meet promised standards, especially with guest posting quality.
A few affiliates reported that articles were placed on low-quality blogs with little SEO equity.
Pricing
Pricing is campaign-based and depends on the sites chosen. Packages for affiliates are available, but exact rates are not publicly listed.
4. Awisee: Best for Gaming and Casinos
Awisee is a specialized SEO and link building agency focused on iGaming, gambling, and casino verticals. They offer bespoke link building and content strategies aimed at boosting domain authority and trust in highly competitive and heavily regulated niches.
Founded in 2018, Awisee has worked with brands like SurfShark, FleetGo, Preply, Raketech, and more.
However, they do not appear to publish fixed or tiered pricing publicly on their iGaming link building pages. Instead, they offer “free quote” forms or contact-for-details.
Core services offered
- Guest posts (content-rich placements) on high-authority and relevant sites.
- Niche edits/link insertions in gambling and iGaming content.
- Multilingual and country-specific link building for global reach.
- Homepage links/placements with strong metrics.
- Content creation tailored to iGaming, crypto and related websites.
Industry focus
Besides gaming, Awisee serves a broad range of industries such as crypto, fintech, eCommerce and more.
How it works
- Strategy and content planning: Tailored strategies designed for compliance, relevancy, and competitive positioning within the gambling niche
- Outreach and placement: Manual outreach to secure contextual guest posts and link insertions on authoritative sites
- Reporting and longevity: Emphasis on durable links designed to last, with assurance against premature removals.
Client reviews
With nearly a decade of experience, Awisee has built credibility in the link building space. They have earned a reputation as a trusted partner across multiple industries.
Pricing
Clients must request a custom quote. Given the specialization in high-value placements for iGaming, rates are generally higher than those of generic link building providers.
5. Outreach Monks: Best for Cannabis and Law Firms
Outreach Monks is a full-service link building and SEO agency trusted by 600+ brands and agencies worldwide.
The company is known for its specialized expertise in industries with higher compliance challenges, such as cannabis, law, and healthcare, where securing authoritative and compliant backlinks can be particularly difficult.
Their approach emphasizes white-hat link building through manual blogger outreach, niche-relevant placements, and partnerships with vetted publishers.
Clients also appreciate their transparent reporting and scalable packages, making them a strong choice for businesses that need both quality and volume in their backlink strategies.
Core services offered
- Guest posting/blogger outreach
- Link insertions/niche edits
- Country- and vertical-specific link building
- Content creation & outreach tailored to regulated or sensitive industries
Industry focus
They serve a variety of niches, including law firms and cannabis / CBD businesses, but also general verticals such as eCommerce, technology, and luxury retail.
How it works
- Audit and strategy: They begin with site analysis, competitor research, and niche-targeted strategy.
- Outreach and prospecting: Manual outreach to vetted sites, focused on relevancy, domain authority, and niche alignment.
- Content Creation: For industries like cannabis or law, content is created to be compliant, high-quality, and SEO-friendly.
- Reporting and Guarantees: Transparent dashboards, daily SERP tracking, metrics like DR/DA, and they offer a 6-month replacement policy if links are removed early.
Client reviews
Clients praise Outreach Monks for reliable communication, relevant placements, and consistent improvements in organic traffic and domain authority. However, pricing can be on the higher side compared to smaller boutique agencies.
Here’s what customers are saying:
Pricing
- Law Firm-Specialized Packages: Starting at $1,999/month with 14 links, up to $6,299/month for larger link counts and higher authority placements.
How to Choose the Right Link Building Service for Your Business
Choosing a link building partner isn’t just about finding the lowest cost. The right service should align with your niche, deliver measurable ROI, and give you the flexibility to grow at your own pace.
Here are three key factors to keep in mind.
Don’t just look at cost; weigh authority, relevance, and ROI
Many businesses fall into the trap of choosing providers based only on price. But the true value of a backlink lies in its authority, topical relevance, and the long-term ROI it can deliver.
At Tanot Solutions, for instance, a client in the Amazon management software space achieved a 100% increase in organic traffic within just four months.
This growth came not from hundreds of cheap, low-quality links but from a handful of carefully chosen placements on niche-relevant, high-authority sites.
Know about their process –
Process plays a crucial role when choosing a link building agency. Some agencies operate with little to no transparency, leaving clients unsure of how links are built or where their budget is going.
The right partner should offer clear approval steps, live tracking sheets, and detailed reports so you always know what’s happening. A transparent process not only builds trust but also ensures you’re getting links that align with your goals and brand reputation.
At Tanot Solutions, we maintain a tracking sheet for each approval step so that our clients can see what’s happening.
Start small before scaling
Some agencies push packages with 1,000+ links, but bulk link building often leads to spammy footprints that can hurt your rankings.
A smarter strategy is to start with a small batch to test quality. At Tanot Solutions, there’s no minimum link quota. We allow clients to begin with as few as 2–5 high-quality links per month.
Once results are proven, clients can comfortably scale up to 20–30 strong placements without risking penalties.
Below is an example of how we communicate with our clients for scaling once they are satisfied with how we work.
Make Link Building Services Work for Your Business
Choosing the right link building service partner can be the difference between wasted budgets and sustainable, compounding growth.
Beyond just backlinks, you need a provider who understands your industry, adapts to your goals, and focuses on long-term authority rather than quick wins.
The key lies in prioritizing quality over quantity, demanding transparency in every step, and ensuring their strategies align with your business objectives.
If you’re a SaaS or service company looking for a reliable, transparent partner, talk to Tanot Solutions today.
Frequently Asked Questions (FAQs)
What is a link building service, and why do I need it?
A link building service helps websites earn backlinks from other relevant and trustworthy sites. Backlinks act as “votes of confidence” for search engines, boosting rankings, traffic, and credibility. Without quality links, even well-optimized sites may struggle to compete.
How can I tell if a link building agency uses safe (white-hat) strategies?
Safe agencies rely on manual outreach, guest posts, niche edits, and relationship-driven placements. They avoid risky practices like link farms, private blog networks (PBNs), or automated link schemes that can trigger Google penalties. Always ask about their process and request examples.
How much do link building services usually cost?
Pricing varies by industry, link quality, and campaign scale. Small businesses might spend $500–$1,500 per month for a handful of quality links, while larger brands or competitive niches may invest $5,000–$15,000+ monthly. Costs typically reflect the authority and relevance of placements.
How long does it take to see results from link building?
Link building isn’t instant, it generally takes 2–3 months to notice ranking improvements, with stronger traffic gains appearing after 4–6 months. Results depend on factors like competition, content quality, and the consistency of backlink efforts.
Can I approve websites before links are placed?
Some agencies offer “approval-first” processes, letting you review sites before placements go live. Others manage the process themselves. Approval-first gives peace of mind but can slow campaigns, while hands-off approaches are faster but require full trust in the provider.
What happens if a link is removed after placement?
Reliable agencies usually have a replacement policy, often covering 6–12 months. If a link drops during that period, they’ll replace it with one of equal quality. It’s worth clarifying this upfront to avoid losing value from your investment.
How many backlinks does my website really need?
There’s no fixed number—it depends on your niche and competition. Some sites gain traction with 2–5 strong links per month, while others in competitive industries may need 20+ monthly. A good strategy is to start small, measure results, and scale as needed.
