Most online experiences start with a search engine. This means knowing how your website ranks for important keywords is very important. These keyword rank tracking tools and SERP trackers help you analyze position changes, monitor competitor keywords, and track your website’s SEO performance over time. A SERP keyword tracker or position tracking tool helps you see where your pages show up on Google.
When you understand your rankings, you can improve pages that are underperforming and protect pages that already rank high. Using a keyword rank tracking software gives you daily updates on your rankings and helps you track your progress over time.
Choosing the right SERP rank tracker makes it easier to watch your competitors, spot trends, and make smart SEO decisions. In this guide, we will review the best tools to track keyword positions and show which one fits your needs.
Comparison of the 10 Best SERP Keyword Rank Tracking Tools
| Tool | Best For | Update Frequency | Free Trial | Price Starts | Key Features |
|---|---|---|---|---|---|
| Semrush Position Tracking Tool | Best SERP rank tracker tool for agencies and competitors | Daily | 7 days | $165 / month | Keyword ranking distribution, top keyword reports, competitor tracking |
| Ahrefs Rank Tracker Tool | Keyword rank tracking software for traffic analysis | Real-time | No | $129 / month | Track average ranking positions, historical ranking data, keyword performance by tags |
| Moz Pro Rank Tracking Tool | Beginner-friendly SERP keyword tracker for small businesses | Daily | 30 days | $49 / month | Search visibility, ranking movements, competitor comparison |
| SERPWoo Serp Tracker Tool | Keyword SERP tracker for niche websites | Real-time | Yes | $49.95 – $299.95 / month | Real-time tracking, competitor comparison, SERP position monitoring |
| AccuRanker | Fast position tracking tool for agencies | On-demand or daily | 14 days | $249 / month | Real-time updates, landing page rankings, competitor surveillance |
| Serpstat Keyword Rank Tracker Tool | All-in-one keyword tracking software for desktop & mobile | Daily | Limited | $69–$499 / month | Competitor rankings, page category tracking, market share reports |
| SE Ranking Rank Tracker Tool | Budget-friendly SERP rank tracker with cannibalization detection | Daily | Yes | $65 – $259 / month | Average SERP positions, visibility score, keyword cannibalization, competitor analysis |
| Authority Labs | Local and mobile SERP position tool | Daily | Yes | $65 – $585 / month | Local rank tracking, daily updates, competitor SERP rankings |
| SEO PowerSuite Rank Tracker | Free unlimited keyword tracker for desktop users | On-demand | Yes | Free / Paid: $29 – $74 / year | Unlimited desktop/mobile tracking, local SEO rankings, competition rank tracking |
| SpyFu Rank Tracker | Weekly rank tracker for SEO & PPC keywords | Weekly | Yes | $39 – $249 / month | Competitor performance tracking, keyword research, backlink insights |
Trusted by companies to drive real growth
- 80% conversion lift (6 months, Saas)
- 0-7K qualified visitors (10 months, HR)
- 0-6.7K qualified visitors (7 months, Ed-tech)
Ready for results like these?
Complete Guide to the 10 Best SERP Position Tracking Tools
Let’s explore the best rank tracking tools to monitor your page rankings for various keywords on search engine results pages.
1. Semrush Position Tracking Tool – Best SERP Rank Tracker for Agencies
Semrush offers a comprehensive SEO toolkit for keyword research, competitor analysis, rank tracking, and content marketing. Its Position Tracking Tool is ideal for monitoring your domain’s rankings and your competitors’ positions in the SERPs.
Features:
- Track keyword rankings in the top 100 Google positions
- Identify new and lost keyword rankings
- Compare your domain’s rankings with competitors’ websites
View reports on top-performing keywords and ranking changes
Keyword Performance Insights:
- Understand which keywords are driving the most traffic
- Identify trends and make data-driven SEO decisions
- Spot opportunities to improve content and ranking positions
Pricing: Monthly plans start at $165. A 7-day free trial is available, with pricing depending on the number of projects and keywords tracked.
2. Ahrefs Rank Tracker Tool – Track Keyword Positions and Organic Rankings
Ahrefs is a powerful SEO platform known for backlink analysis, site audits, and keyword research. Its Rank Tracker Tool allows you to monitor your domain’s average ranking positions, track keyword performance, and analyze organic search traffic over time. This tool is ideal as a SERP keyword tracker for both your website and competitors.
Features:
- Track real-time changes in keyword positions
- Monitor estimated web traffic from your SERP positions
- Keep historical ranking data for 1, 7, 30, or 90 days
- Organize keywords by tags to analyze performance by category
- Competitor tracking to compare keyword rankings
Keyword Performance Insights:
- Observe trends in keyword rankings and traffic
- Identify high-performing keywords and opportunities for improvement
- Analyze which keywords are driving qualified visitors to your site
Pricing: Monthly plans start at $129. The cost depends on the number of projects and users.
3. Moz Pro Rank Tracking Tool – Easy SERP Rank Tracker
Moz Pro provides a suite of SEO tools, including rank tracking, site audits, and keyword research. Its Rank Tracking Tool helps you monitor search visibility and track keyword performance over time, making it a reliable SERP keyword tracker.
Features:
- Track how many pages rank in the top 3, top 10, and top 50 results for your target keywords
- Monitor keyword ranking movements (up or down)
- Compare your average rankings to competitor domains
- Track keyword performance across multiple search engines
Keyword Performance Insights:
- Identify which keywords are gaining or losing positions
- Understand your search visibility compared to competitors
- Make data-driven decisions to improve SEO strategy
Pricing: Monthly plans start at $49, depending on company size and the number of tracked keywords.
4. SERPWoo Serp Tracker Tool – Real-Time SERP Keyword Tracker
SERPWoo is designed for SERP keyword rank tracking and competitor analysis. Its Rank Tracking Tool helps you track keyword rankings of your domain and see which pages are ranking in the top 20, 30, 50, or 100 search results positions.
Features:
- Real-time rank tracking to monitor website performance in Google Search
- Competitor comparison to see how your keywords stack up
- Historical tracking of keyword positions
Keyword Performance Insights:
- Identify top-performing and underperforming keywords
- Monitor competitor trends and improve SEO strategy
- Make informed decisions based on accurate ranking data
Pricing: Monthly plans range from $49.95 to $299.95 depending on the number of tracked keywords and crawling priority.
5. AccuRanker – Fast Keyword Rank Tracking Software
AccuRanker specializes in real-time keyword tracking and performance analysis. You can track rankings from any custom location and monitor competitor keywords with high accuracy.
Features:
- Real-time ranking updates and historical data
- Competitor surveillance for tracked keywords
- Track landing page rankings and search volume data
Keyword Performance Insights:
- Identify opportunities for traffic growth
- Monitor keyword trends and competitor performance
- Track high-value keywords to maximize SEO results
Pricing: Standard pricing is $249/month for 1,000 keywords with a 14-day free trial.
6. Serpstat Keyword Rank Tracker Tool – All-in-One SEO Platform
Serpstat is an all-in-one SEO platform offering keyword research, site audits, backlink analysis, and rank tracking. Its Keyword Rank Tracker Tool monitors desktop and mobile SERPs while allowing competitor comparisons.
Features:
- Add competitors and get their average keyword ranking positions
- Track different page categories and market share for tracked keywords
- Monitor ranking trends over time
Keyword Performance Insights:
- Analyze market share for each keyword
- Detect opportunities for improving content and visibility
- Track competitors to refine SEO strategies
Pricing: Monthly plans range from $69–$499 depending on searches per day and results per page.
7. SE Ranking Rank Tracker Tool – Budget-Friendly SERP Tracker
SE Ranking offers a full suite of SEO tools including website audit, backlink analysis, and rank tracking. Its Rank Tracker Tool provides extensive metrics for your domain and competitors.
Features:
- Track average SERP positions and keyword visibility
- Identify keyword cannibalization across your website
- Analyze competitors’ keyword rankings and traffic
Keyword Performance Insights:
- Understand strengths and weaknesses in your SEO strategy
- Identify growth opportunities for specific keywords
- Prevent overlapping content from competing internally
Pricing: Plans start at $65 – $259 / month depending on projects and SEO tool usage. Free trial available.
8. Authority Labs – Local and Mobile SERP Position Tool
Authority Labs focuses on local and mobile SEO, allowing tracking of rankings by country, city, or zip code across multiple search engines like Google, Yahoo, and Bing.
Features:
- Daily updates and custom reporting for tracked keywords
- Competitor SERP rankings, including trending and seasonal keywords
- Local rank tracking on multiple search engines
Keyword Performance Insights:
- Track keyword performance at the local level
- Identify competitor movements and seasonal trends
- Make informed SEO decisions based on location-specific data
Pricing: Plans start at $65 – $585/month depending on the number of keywords and domains.
9. SEO PowerSuite Rank Tracker – Free Unlimited Keyword Tracker
SEO PowerSuite Rank Tracker is one of the few tools offering unlimited keyword tracking for desktop and mobile, including local SEO rankings for 597 search engines.
Features:
- Unlimited keyword tracking across multiple devices
- Track local SEO rankings for hundreds of search engines
- Monitor competitor ranks and SERP history
- Generate customizable ranking reports
Keyword Performance Insights:
- Analyze keyword trends and historical ranking data
- Identify competitors’ strengths and weaknesses
- Make data-driven SEO strategies with actionable reports
Pricing: Free version available; Paid: $29 – $74/month depending on reports and delivery options.
10. SpyFu Rank Tracker – Weekly SEO & PPC Keyword Tracking
SpyFu provides weekly updates on SEO and PPC keyword rankings for Google and Bing. Its Rank Tracker Tool helps monitor competitors’ keyword performance and historical ranking changes.
Features:
- Weekly ranking updates on Google and Bing
- Competitor keyword performance tracking
- Keyword research, backlink analysis, and link-building outreach
Keyword Performance Insights:
- Track your most valuable keywords for traffic growth
- Compare your SEO strategy against competitors
- Identify opportunities for keyword optimization and content improvements
Pricing: Plans start at $39 – $249/month depending on keywords and data requirements.
Trusted by companies to drive real growth
- 80% conversion lift (6 months, Saas)
- 0-7K qualified visitors (10 months, HR)
- 0-6.7K qualified visitors (7 months, Ed-tech)
Ready for results like these?
Start Tracking Your Keywords with the Best SERP Rank Trackers
Using a SERP keyword tracker or keyword rank tracking software helps you understand how your website performs in search engine results. By monitoring your keyword positions, you can see which SEO efforts are working and which pages need improvement.
Many rank tracking tools also offer extra features such as:
- Competitor analysis to see how other websites rank for your target keywords
- Keyword performance tracking for SEO optimization
- Actionable reports to improve your content and strategy
Investing in a position tracking tool simplifies monitoring, provides accurate ranking updates, and helps you make informed decisions to boost organic traffic.
Tips for Using a Rank Tracker Effectively:
- Track your most important keywords regularly
- Compare your rankings with competitors to identify opportunities
- Analyze historical data to understand trends
- Focus on improving underperforming pages
Conclusion
Choosing the right SERP keyword tracker or keyword rank tracking tool is crucial for growing your website’s visibility and driving organic traffic. Each tool has unique features, pricing plans, and strengths, so pick the one that fits your needs.
Start tracking your most important keywords today with a free trial of one of these top rank tracking tools and watch your SEO performance improve.
Key Takeaways:
- Regularly monitor keyword positions to improve SEO performance
- Use competitor insights to refine your strategy
- Leverage historical and real-time data for better decision-making
- Combine rank tracking with other SEO tools like keyword research and content optimization for best results
By investing in the right keyword rank tracking software, you can stay ahead of competitors, track important keywords, and make strategic SEO decisions that lead to long-term growth.
Frequently Asked Questions (FAQ)
What is a SERP keyword tracker and why do I need one?
A SERP keyword tracker monitors your website’s ranking positions for specific keywords in search engines. It helps you see which pages perform well, identify underperforming content, and make data-driven SEO improvements.
How does a position tracking tool improve SEO?
By tracking keyword positions, you can spot trends, compare your site with competitors, and adjust your content and SEO strategies to improve rankings and organic traffic.
Can I track competitor keywords using these tools?
Yes. Most rank tracking software allows you to monitor competitor rankings, see their top-performing keywords, and discover opportunities to outrank them in SERPs.
Are there SERP rank tracking tools suitable for local SEO?
Absolutely. Tools like Authority Labs or SEO PowerSuite allow you to track keyword rankings by city, zip code, or country, helping you optimize for local search results.
How often should I track keyword rankings?
For active SEO campaigns, daily or weekly tracking is recommended. This ensures you catch ranking changes early and respond quickly to opportunities or drops.
Which SERP keyword tracker is best for beginners?
Tools like SE Ranking and Moz Pro are beginner-friendly with simple dashboards, step-by-step guides, and visual reports for easier understanding of keyword performance.
Can I track both desktop and mobile keyword rankings?
Yes. Most top rank tracking tools, including SEMrush, Ahrefs, and SEO PowerSuite, allow you to monitor desktop and mobile rankings separately to optimize for both platforms.
Do free tools provide accurate keyword rank tracking?
Some free tools like SEO PowerSuite offer unlimited keyword tracking for basic needs, but paid tools usually provide more accurate data, historical trends, and competitor analysis.
